Kolon FnC Head Pickleball Korea opening view.ⓒKolon FnC
Head, a sports brand developed by Kolon Industries FnC Division (hereinafter referred to as Kolon FnC), announced on the 26th that it will officially sponsor the ‘Kolon FnC Head Pickleball Korea Open’ tournament, which will be held at the Cheongju International Tennis Court in North Chungcheong Province until the 28th.
Pickleball is a combination of tennis, badminton, and table tennis, and is one of the sports that has been loved by the public since 1965 in the United States. Pickleball is played on a court one-third the size of a tennis court (20 feet x 44 feet) using a plastic perforated fullmer ball and a special racket called a paddle.
If the server or its team wins the rally, points are earned, and the first to score 11 points wins the game. Pickleball has the advantage that anyone, regardless of indoor or outdoor location, can easily learn it by learning simple rules.
In particular, pickleball is currently gaining sensational popularity, spreading all over the world, especially in the United States. Previously, there was a perception that it was a sport for middle-aged people, but after COVID-19, the demand for sports that families can enjoy together while staying at home has rapidly increased, and the influx of young people has rapidly increased.
Currently, pickleball is known to be in the spotlight as a popular sport enjoyed by approximately 40 million people in the United States, to the extent that it was selected as the No. 1 ‘fastest-growing sport in the United States’ by the Sports and Fitness Industry Association of America (SFIA). In Korea, pickleball has been active on a small scale at the club level since 2018, but recently, in line with global popularity, there is a trend of revitalization in Korea, such as opening regional associations and holding national pickleball competitions.
The Kolon FnC Head Pickleball Korea Open, which is being held this time, is an event hosted by the Korea Pickleball Association and organized by the Cheongju City Pickleball Association, and marks its second anniversary this year. It is the largest pickleball tournament in the country with over 500 participants, the largest number of participants.
Head officially sponsored this tournament with the goal of contributing to the spread of pickleball awareness and spreading a new racket sports culture in Korea. Head will be the title sponsor of this competition and sponsor all clothing for participants and field staff.
A head experience zone booth will also be set up on site. At the head booth, 9 types of pickleball line clothing and accessories made for this tournament will be unveiled for the first time. You can find short-sleeved T-shirts, shorts, and hats with newly developed graphics for the launch of the pickleball line.
In addition, we plan to provide a variety of experiences such as photo zones, mini games, and lucky draws where you can experience the brand.
Starting with sponsorship of this tournament, Head plans to launch a sincere sports business leading the pickleball market by operating a pickleball court in the Seoul area in the first half of the year.
“Pickleball is a national sport with infinite growth potential that anyone can easily learn and play,” said Lee Ji-eun, head managing director of CN Business Department. “With Head’s powerful weapon of the Tennis Origin brand, many people in Korea can experience and encounter pickleball.” “We plan to carry out various activities to help,” he said.
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2024-04-25 23:27:03
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