Because if until now ticketing and hospitality were managed by the National Committees and their agencies (each with its own rates and quotas), the International Olympic Committee has reviewed the rules. Tickets are now sold by the Organizing Committee, hospitality by On Location. To obtain exclusivity until the Los Angeles Olympics in 2028, this American giant, which operates in particular during the Super Bowl, paid 1.4 billion euros in rights to the IOC.
2024-04-22 20:18:54
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