Calibers and carats – Watchmaking rules men
Complication watches set with precious stones are finally reaching the hearts of men of all stripes. A growing number of brands are entering this lucrative segment, which combines fine watchmaking and fine jewelry.
Published today at 3:30 p.m.
Baseball legend Alex Rodriguez, known as “A-Rod,” wears a Jacob & Co. Epic X Tourbillon Chrono Baguette. Pieces of this type are multiplying and are aimed at a wider and, above all, more diverse audience.
Getty Images
Watchmaking mentalities sometimes struggle to change. The weight of traditions, opinions and, sometimes, a lack of vision weigh on its ability to embrace the diversity of tastes of its customers. A priori, it has long confined complicated and gem-set watches to ladies, rappers and customers from certain oriental markets. Faced with an often anecdotal offer, the wealthiest men opted for special orders while others diverted pieces intended for ladies from their initial vocation.
2024-04-12 16:27:07
#Calibers #carats #Watchmaking #rules #men
