MADRID, 4 Abr. (EUROPA PRESS) –
This Thursday, FC Barcelona presented Barça One, its new free, global streaming platform, with which the culé club aims to compile the audiovisual content of all its sports sections, with special attention to the football environment.
According to a statement from FC Barcelona, this project “democratizes the club’s content by offering it for free, on a global scale, as has never been seen until now.” This new OTT is, according to said note, “the best in this category in football content in the world.”
The presentation was at the Mirador Torre Glòries, an iconic building in Barcelona that was illuminated in blue for the occasion. The event, presented by comedian Charlie Pee and journalist Llorenç Tarrés, was attended by the president of FC Barcelona, Joan Laporta.
Thus, Laporta was accompanied at the event by players from both the men’s first team and the women’s first team, and also by several players from the different handball, futsal and roller hockey teams of the Blaugrana club.
Framed under the motto ‘Go out and enjoy’, the event included, at the institutional and executive level, interventions by Laporta himself; from Toni Cruz, director of Barça Studios; and Elena Neira, expert in new digital businesses and advisor to Barça One.
“During the gala, Xavi Hernández and Araujo, stars of two of the platform’s new releases (‘El Álbum’ and ‘Orígenes’), also spoke, as well as Marta Torrejón and the captains of the handball and soccer teams. indoor and roller hockey, Dika Mem, Sergio Lozano and Sergi Panadero, respectively,” the press release added.
“Today Barcelona fans are in luck with the premiere of Barça One. It is the best audiovisual platform of a sports club, a window open to the world with the selection of the best Barcelona-themed content. Barça is ‘More than a Club’ and Barça One will also be more than an audiovisual platform,” Laporta declared.
MARIA ASSUMPTION ROMERO, THE FIRST
Also attending the event was Maria Assumpció Romero, member number 454 of FC Barcelona, who was the first person to test the platform, and did so on behalf of the Barcelona social masses, who from now on will be able to use this new audiovisual service.
Furthermore, the new Barça One formats were detailed during the event by the visible faces of these spaces: Mireia Germán and Diego Lorijn (Barça News), Robert van Eeckhout, Marc Brau, Pol Martínez and Llorenç Tarrés (Barça Live) and Patricia Domínguez (new originals).
“Barça One is a natural and necessary evolution of Barça TV+ that materializes the club’s commitment to creating a reference project in the entertainment industry. To watch Barça One, simply download the platform’s app on any smart device or Smart TV, or enter the website,” the press text added.
“Barça One is also committed to sections and live matches throughout the year. That is why it will be together with the first men’s and women’s football team with the live broadcast of the Joan Gamper Trophy and the presentations of the respective teams. Before, will be able to follow the Final Four of the Futsal Champions League live,” the note alluded to Barça’s debut against Sporting Lisbon.
The platform will offer more than 1,500 hours of video, with archival content produced during the Barça TV stage. “The club’s multi-sport offer and its social idiosyncrasy – characteristics that make Barça a unique entity in the world – are assets that will allow it to reach different audiences and build loyalty among the fans of the future,” the note concluded. press.
2024-04-04 21:39:21
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