Apple’s deal with FIFA could be announced as soon as this month, with the first tournament taking place in the United States next summer. Apple may pay about $1 billion, and the New York Times said it is unclear whether there will be free broadcast rights. If not, the entire event may only be available to Apple TV+ subscribers.
Apple has spent $2.5 billion to acquire the global broadcast rights to Major League Soccer. MLS and League Cup games are streamed on Apple TV+, with access priced at $14.99 per month or $99 per season for non-subscribers and $12.99 per month or $79 per season for Apple TV+ subscribers.
Apple sees live sports as a way to attract new users to its Apple TV+ streaming service. In addition to signing an agreement with MLS, Apple has also reached an agreement with Major League Baseball. Apple was in talks with the NFL to gain access to its Sunday Ticket, and while those talks were unsuccessful, a report from The Athletic suggests Apple is still trying to secure some NBA rights. Streaming rights to the event.
Earlier this year, Apple launched a dedicated Apple Sports app that allows users to get live scores and statistics for their favorite teams. The app syncs with the My Sports experience in the Apple TV app.
2024-04-22 17:22:08
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