Ilia Topuriathe new star of world sports after being UFC mixed martial arts championknows that its commercial value has skyrocketed and has decided protect your brand and the logo tattooed on your chest to operate in the markets on both sides of the Atlantic, both in the 27 countries of the EU and in the United States, according to EFE.
‘El Matador’, as Topuria is known among fighters, has formalized, on the one hand, the registration of the brand that makes up the seven letters of his surname and, on the other, the logo that he has tattooed in one of the most visible places in its body, just below the neck and consisting of a striking capital ‘T’ inside an octagon similar to the ‘cage’ where fighting takes place, all under a king’s crown.
It has protected both registrations for a wide range of products, some of them directly related to mixed martial arts (MMA) combat and others not so much, in the face of EU Intellectual Property Office (EUIPO, based in Alicante) and also in the Trademarks and Patents of the United States (USPTO) and Spain (OEPM).
Topuria is not the first athlete to protect his commercial rights, but he is one of the few who has this sensitivity regarding intellectual property (IP) in sports disciplines considered minority.
Topuria joins Mbappé, Cristiano and Messi
Ilia Topuria protects her brand and her tattooed logo to trade on both sides of the Atlantic. / AGENCIES
In this way, he joins a list of global sports icons that are mainly dominated by footballers with stars such as Kylian Mbappé, Cristiano Ronaldo, Lionel Messi y Vinicius Jr.as well as tennis players Rafael Nadal y Novak Djokovicthe pilot Max Verstappen or the basketball player Lebron Jamesamong others.
Among the articles where Topuria has reserved commercial use are dietary substances, food or mineral supplements, diet and isotonic drinks and protein-based supplements, as well as other types of preparations that are often used by athletes to balance or enrich the diet.
Likewise, it has protected your verbal and figurative mark for leather articles, especially handbags and carrying and travel bags, umbrellas, walking sticks, riding crops, harnesses, collars, luggage, handbags, suitcases and briefcases, backpacks, cases and wallets.
Also for toys, video games and all types of items that can be used in MMA, boxing or Jiu Jitsu rings or ‘cages’, such as bags, gloves, shin guards, elbow pads, knee pads and hand protectors and, likewise, for entertainment services and recreation such as combat courses, organization of sports competitions and training workshops.
“El Matador” t-shirts from 30 euros
The logo that Topuria has registered with the EU Intellectual Property Office. / EUIPO
At the web address, in addition to offering all kinds of information about his sporting career, he dedicates an important space to a store where he sells black and white t-shirts with his characteristic logo. between 30.69 to 39.90 euros per unitand there are also caps with the motto ‘Ilia Topuria, El Matador’ on two combat fists at a price of 44.95 euros.
The media and commercial interest in ‘El Matador’ has skyrocketed and it doesn’t look like it’s going to stop, especially if he achieves his desire to defend the UFC featherweight title against Conor McGregorMax Holloway o Sean O’Malley in the renovated and multifunctional stadium Santiago Bernabeuwhere last Sunday he already took the kick-off before the match with Sevilla.
Topuria attracts children, adults and also companies, as reflected in the number of multinationals that have linked their image to this athlete as a ‘partner’, from the combat clothing firm Venomto the digital strategy company Web positer and sports nutrition products company Prosepassing through energy drinks Black Hattelecommunications and environmental firms Keio y Alkaline Water and even the entertainment giant Sony Pictures.
2024-03-01 11:30:50
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