It was a moment eagerly awaited by the organization and the lucky ones. On Saturday, nearly half of the 45,000 volunteers who will carry out reception, transport, athlete support, venue development or equipment distribution missions during the Olympic and Paralympic Games gathered at La Defense Arena. . On the program, a panoramic vision of what the Olympics represent from the organization’s side, and the icing on the cake, the unveiling of the outfit they will wear.
The uniform, designed for types of weather and tasks, was designed around a central element symbol of France, a revisited sailor top. The set (trousers that transform into shorts, jacket that can be converted into a vest, pair of shoes, banana and a bucket hat) is the result of a collaboration between Paris 2024 and Décathlon, which will be responsible for distributing them starting this month. of May.
There is something for all times. – Paris 2024
At the design level, Cojo insisted on relying on companies from the social and solidarity economy. Two of the four suppliers, Red Thread in Marseille et Resilience in Roubaix, belong to this network. Fil Rouge, in particular, is responsible for making more than 100,000 t-shirts (each volunteer will receive four) and socks.
“Even for a structure like Cojo, this reading of the social economy is important, as is manufacturing in France. There is an appetite among French consumers for more local, more ecological, socially responsible manufacturing,” said Jean-François Aufort, the boss of the Marseille company.
