Mar 25, 2024, 3:27 p.m. ET
The South Florida franchise will be able to market its brand in the Mexican market along with the Cowboys, Broncos, Chiefs, Raiders, Steelers, 49ers, Texans, Rams and Cardinals.
The NFL assigned a new team to the Mexico market: the Miami Dolphins.
This Monday the NFL announced through a statement the expansion of its global markets program that adds four franchises and five new markets, two of them in Latin America.
The new teams joining the program are the Cleveland Browns, Detroit Lions, Indianapolis Colts and New York Giants, while the new international markets that are integrated are Argentina, Colombia, Japan, Nigeria and South Korea.
The Miami Dolphins are the tenth NFL team assigned to the Mexico market. AP Photo/Alex Brandon
In addition, six teams that were already in the program will expand their rights to other countries, starting with the Dolphins, who in addition to Brazil, Spain and the United Kingdom can now market their brand in Argentina, Colombia and Mexico, all Latin American countries.
We are in Latin America!
We are excited to announce that through the @NFL‘s Global Market Program, we have been granted international marketing rights to three new countries: Mexico, Argentina and Colombia
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We are proud to announce that through the Global Market… pic.twitter.com/AqVHe05cl8— Miami Dolphins (@MiamiDolphins) March 25, 2024
The Los Angeles Rams (South Korea and Japan), New England Patriots (Brazil), New York Jets (Ireland), Pittsburgh Steelers (Germany) and Seattle Seahawks (Austria, Germany and Switzerland) complete the list.
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In total 25 NFL franchises participate in the program global markets with 19 international territories.
NFL teams can apply for rights in international markets by submitting their proposals to the international committee for review each spring, if accepted they are granted the rights for a period of at least five years. During that time teams will have rights to pursue activities in that specific market that are consistent with what they do in their home markets. That includes digital and in-person marketing, corporate sponsorship sales, fan events and activations, children’s and youth football activities, merchandise sales, and business relationships with other sports and marketing entities in the market.
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Mexico and Germany are the countries with the most franchises assigned to their market.
In the case of Mexico, the Arizona Cardinals, Dallas Cowboys, Denver Broncos, Houston Texans, Kansas City Chiefs, Las Vegas Raiders, San Francisco 49ers, Rams, Dolphins and Steelers have rights.
In the German market, the franchises with rights are Atlanta Falcons, Carolina Panthers, Tampa Bay Buccaneers, Lions, Colts, Chiefs, Patriots, Giants, Steelers and Seahawks.
2024-03-25 20:27:00
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