Social media stars don’t have it easy either. You have to constantly come across as really cool so that the followers follow you and keep increasing. More and more followers bring more and more money. That’s what influencers are all about, they’re multiplying, there’s nothing wrong with influenza. Two American brothers have mastered how this works perfectly.
You act, you rap, you create action and scandals. The followers like that, and so the brothers Jake and Logan Paul have amassed a following of hundreds of millions on platforms from YouTube to Tiktok. Since the announcement that Jake will box against the legendary former heavyweight world champion Mike Tyson, there is no question that there will be more.
A million dollar business
In the orbit of rappers, influencers, Tiktokers, YouTubers and whatever they are called, boxing is a popular topic that is marketed professionally. The company Misfits Boxing, founded by the British social media superstar KSI, has been around for two years and has successfully organized crossover fights with YouTubers, wrestlers, etc. And with Logan Paul, whose fight against the American Dillon Danis in Manchester last October sold a whopping 1.3 million pay-per-view tickets.
KSI and the Paul brothers definitely know boxing. In 2019, Logan was in the ring in a sportingly worthless but lucrative show fight with the then 44-year-old former world champion Floyd Mayweather, for which he is said to have collected $20 million.
This text comes from the Frankfurter Allgemeine Sonntagszeitung.
20 million? Peanuts if brother Jake’s Tyson fight plans mature as expected. For the fight streamed live on Netflix on July 20th at the AT&T Stadium in Arlington, Texas, the 80,000 stadium tickets alone, priced between $211 and $5,145, are expected to bring in around $60 million. The expected windfall motivated Tyson to get back in the ring.
Not everyone thinks that’s a good thing, because the hardest puncher in the history of boxing is 58 years old on fight day, 31 years older than his opponent. That is too dangerous for a senior, even if his name is Tyson. However, the boxing legend has just shared a training video on Platform
Mia Meduna Published/Updated: Recommendations: 4 Bertram Job Published/Updated: Published/Updated: Recommendations: 1
Then when Tyson doesn’t just see the whole thing as a silly circus act that’s paid handsomely and therefore drags on, but once again unpacks the steam hammer, which, as you can see in the video, is old but still in shockingly good shape.
