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In six years, North America has become the first international market for LALIGA. This region is strategic for the global expansion interests of the sports organization, which moves 250 million dollars (231 million euros) annually in the region after the latest contracts signed, such as that of ESPNsports television Disney, to be your audiovisual partner until 2028-2029. To grow there, LALIGA has created a joint venture with local company Relevantwhich shares ownership with the NFL’s Miami Dolphins.
“We are the only European league that has a joint venture to attack the markets United States, Canada and Mexico“, Add Adrian Segoviaexecutive vice president and head of content and distribution for LALIGA North Americain The Cotizalia Sports Podcast. In this sense, the agreement with Disney “has meant a radical change in access to whoever wants to consume LALIGA and, above all, in the quality of coverage and promotion given to our product in the market,” he adds. Nico Garciavice president of strategy and business development at LALIGA North America.
You can listen to this and previous episodes at iVoox, Spotify y Apple Podcast.
In six years, North America has become the first international market for LALIGA. This region is strategic for the global expansion interests of the sports organization, which moves 250 million dollars (231 million euros) annually in the region after the latest contracts signed, such as that of ESPNsports television Disney, to be your audiovisual partner until 2028-2029. To grow there, LALIGA has created a joint venture with local company Relevantwhich shares ownership with the NFL’s Miami Dolphins.
2024-03-21 04:00:00
#Cotizalia #Sports #Podcast
