Gamergate 2.0: The Resurgence of a Gaming Controversy

The years 2014 and 2015 may be remembered as the so-called Gamergate. This video game scandal, which included a hundred names in video games, cyberbullying and sexism, defined two confused groups of gamers for many years to come. On one side, there are fighters for better, dark as a correct and inclusive gaming world full of political engagement, and on the other side, they are opposed by rock fans of good old video games, who do not allow their bubble full of stereotypes from the past.

As already mentioned in the linked text all those years ago, looking after Gamergate is not at all simple, because the conflict never ended, it just died down for a while. All this time, however, he was ready to run away again at the nearest event that would spread both sides to impotence. And that’s exactly what happened. Enter the world of Gamergate 2.0.

Brazilian rebellion

It all started with a conflict regarding the consulting studio Sweet Baby Inc. We mentioned this in the previous text, as a company that suddenly became invisible in the gaming world. For? According to critics, the play spoils its political agenda, in which it emphasizes LGBT themes, ethnic minorities, women in the same game roles, shifting aesthetic standards and religious traditions. The studios then hire her to help with game design and other elements in order to cement their image of diversity and inclusion, and thus achieve better financing.

The consulting firm’s first prominent position in the recent commercial failure Suicide Squad: Kill the Justice League caused a list of games on which the consulting firm had been involved to appear on Steam in the form of a community curator. They all got an automatic thumbs down as a warning to the team not to play such games. More than 300,000 supporters have appeared on the site so far, making it the largest community on Steam. And the sweats keep growing.

Flags in Spider-Man (PC)

So on one side we have the consulting studio Sweet Baby Inc., on its side were some big gaming personalities and the world of media, who claim that such work is necessary in the gaming world, on the other side, then the growing gaming community, which refuses to support this activity and vin Sweet Baby Inc. and gave a similar company to ruin modern games with his agenda. What is very interesting is that, unlike the situation in 2014, a concrete personality has taken the lead of the protest movement in Hungary.

If you see a celebrity, a game streamer, or perhaps a recent development, you are wrong. Speaking of opposition to game diversity and inclusion, a game from Brazil, known as under the pseudonym Kabrutus. First he created that curator profile on Steam and then he almost became a martyr when his opponents (including zamstnanc Sweet Baby Inc.) attempted to delete his profile from Steam with a mass header. However, the administrators sided with him and kept all his profiles active.

Kdrovn games and support from Musk

Kabrutus not only protected his curator list on Steam, but he quickly realized his role in what is now Gamergate 2.0. And that’s why he decided to start creating a website database that would contain lists of games affected by the correct agenda. It would be independent of services such as Steam, in case it could just remove its curator list.

March 13, 2024 at 6:25 p.m., pspvek archived: March 17, 2024 at 10:57 p.m.

His website is not active yet, he is now looking for volunteers to help him with the design and content of the website. It probably won’t be easy at all to map all of the woke ones in the vast number of current games. However, there is no shortage of volunteers, Kabrutus wrote to X that his offers of help and support at first completely overwhelmed the private sector at X.

The role of this Gamergate 2.0 talk is still unclear. Kabrutus, on his profile on sti X, calls on people not to attack Nzoro’s opponents and instead to try to discuss with them and follow the message of this group.

I am not talking about a new and surprising ally of the Croatian movement. The American billionaire Elon Musk also joined the discussion, who wrote on his X that the company Sweet Baby Inc is the bane of the gaming industry. And he told them to go bankrupt as quickly as possible:

@stillgray Sweet Baby Inc is an evil blight on the gaming industry. All they do is make games terrible and try to cancel people.

They cannot go broke soon enough!

March 16, 2024 at 8:30 pspvek archived: March 17, 2024 at 10:49 p.m.

We don’t take loans

The whole situation in the past few days was revealed by a revelation involving a former employee of Sweet Baby Inc. and now the narrative designer of the upcoming Black Panther game headed by Electronic Arts, Dani Lalandersov. In 2021, she also boasted in the video that her development is not a day. This is so that she can create a safe working environment with the fact that she cooperates with such people in short.

The clip, in which Lalandersov describes the conditions of work in the studio, was shared by a whole host of personalities first on X, which apparently stimulated a discussion about the kind of people behind companies like Sweet Baby Inc. Lalandersov worked for n between 2022 and 2023.

Vvojka, by the way, caught the people on St. X, where there are no secret guards of the type, e Bloch se netk racism. Which, by the way, is the same opinion that Alyssa Mercanteov, the editor of the gaming portal Kotaku, shared for example, recently own link on this server built to support Sweet Baby Inc.

March 12, 2024 at 10:39 p.m., pspvek archived: March 18, 2024 at 1:25 p.m.

Mercanteov in his text pe, e Sweet Baby Inc. we don’t consider the narrative design of a big game title, and the company itself didn’t give what the protest movement had in mind. Instead, the company’s designers, in the event of a specific case, focus on running consistency and correcting errors that could spoil the usability.

One of the things we do is cultural consultation and checking the authenticity of the pbhu. So for us, it means that someone submits us to play on pbh, that is, if it contains a character who is marginalized in a certain way, and the studio wants us to connect them with a consultant who will give authenticity to such a character. But it’s never like we always force diversity into game scenes, Sweet Baby Inc. editor Kim Belair told Kotaku.

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