“Forever the first”: in Clichy, the fast-food brand to the glory of OM which teases PSG fans

The most fair-players welcome a “daring initiative” while the most partisan see it as a “gentle provocation”. In Clichy (Hauts-de-Seine), a sign of a sandwich shop divides football fans and, in particular, Paris Saint-Germain fans. Four words, “Forever the 1st”, are spread out along a facade of the very commercial rue de Neuilly where a scent of clasico now mixes with the smell of fries.

Inside the “la Marron” franchise establishment, there are no superfluous decorations in sky and white colors, outdated photos of the 1993 European coronation at the origin of the famous motto or TVs which broadcast images of the exploits of the Tapie era.

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