A week after the roaring arrival of Formula 1 driver Pierre Gasly as a minority shareholder, FC Versailles announces another major reinforcement this Monday. The online media Konbini becomes a partner of the National club (the 3rd French division) and will now display its logo on the players’ jerseys as main sponsor.
This will be the case for the first time in history this Monday evening for the arrival at the Jean-Bouin stadium (Paris 16th arrondissement) of Niort, runner-up to Red Star, the leader. The Versaillais are tenth before this duel on the 26th day of the championship.
Konbini was bought last February by the DC Company group, already the owner of the parody media “Le Gorafi” and the women’s media “Les Éclaireuses”. It is at the forefront among 15-35 year olds, a target which justifies the rapprochement with the Yvelines club.
“We are developing a club for and by 15-25 year olds,” confirms Alexandre Mulliez, president of FC Versailles, semi-finalist of the Coupe de France in March 2022. Konbini has developed the most beautiful media of this generation. Our partnership was obvious. As a Konbini reader since its inception, I couldn’t be more proud to be able to put their logo on our jerseys. »
A mini-series on the club in preparation
The online media, which has 10 million Internet users, will offer a complementary experience to the athlete, in particular via an immersion in the life of the club in the form of a mini-series. “The objective is to build a solid and engaged community, reflecting the aspirations of Gen Z (Editor’s note: the generation born at the end and beginning of the 2000s), ultra-connected, in terms of consumption of sporting events », summarizes Geoffrey La Rocca, creator of DC Company in 2021.
The former RMC/BFM journalist tells us that this partnership is the result of a meeting between two entrepreneurs. “With Alexandre (Editor’s note: Mulliez), we share values and I immediately connected with his ideas,” confides this football and rugby fan. Like me, he has a desire to always innovate. Its ticketing offer for less than 2 euros for those under 25 speaks to me since Konbini has been making all of its content available for free for new generations for 15 years. »
Geoffrey La Rocca very quickly promises strong interaction with FC Versailles fans via digital tools or the setting up of competitions on Konbini. The financial amount of the partnership has not been revealed.
