When Juni Calafat put on the table Real Madrid the name of Endrick Felipe Moreira de Sousa, the new Romario, few could imagine that his explosion would be so early. But the white club’s scouting chief had been chastened by the loss of Neymarwho preferred to end up at Barcelona after he himself Sandro Rosell traveled to Argentina to close his signing in the summer of 2011 in the middle of the Copa América in the River Plate nation. A gold mine for the culés after which Florentino Perez He vowed that he would never let the stars of Brazilian football pass by again.
Then came Vinicius Júnior, Rodrygo Goes and others who have not finished coming together like Reinier, a Flamengo player for whom the whites paid 30 million euros in 2020. A fiasco that will not be repeated with the next white signing from Brazil, Endrick, who has already made his debut, at 17 years old, with the canarinha, and whose media dimension has not stopped growing since his signing for Real Madrid was announced on December 15, 2022. A private agreement that will be endorsed with an employment contract next July, since Endrick turns 18 on the 21st. A week after the Copa América concludes in the United States.
Panini album cover
Precisely in the last few hours it has been made public that Endrick will be the image of the launch of the Panini sticker album of this competition. “It is gratifying to be present on this Panini album representing my country and my team. “Other world football stars have already appeared as ambassadors for this brand and being chosen now makes me very happy,” declared the forward when the news was made public.
The forward’s image is in the hands of Wolff Sports, with Fabio Wolff in charge, who already worked with Neymar in his day. Sports marketing agency working with Roc Nation Sports Brazil on possible sponsorship contracts for Endrick. Thiago Freitas, CEO of Roc Nation Sports Brazil, celebrated the agreement with Panini: “For us, Every invitation made to Endrick is a reward, but also a responsibility, with another audience, which goes beyond Palmeiras and even the Brazilians.. Panini albums are milestones and part of the memory not only of children. “Being associated with them is a title of popularity for an athlete.”
But the agreement with Panini is not the most important that Endrick has signed in recent months. The forward will arrive at the Real Madrid locker room as the emerging star of New Balance, American sportswear brand with which it has signed an agreement until 2028. The genius from Taguatinga will be the most recognizable face of the brand in football, equating to the status that Jude Bellingham has at Adidas or with which he will arrive Kylian Mbappé to the Bernabéu with Nike. New Balance will create a sports line with the Brazilian’s personalized name, which has required the brand to have products within reach of the humblest pockets and that 10% of total sales be allocated to social work.
In addition to Panini and New Balance, Endrick It is the image of companies like ‘Odontocompany’, the largest dental clinic franchise in the world with 2,000 branches all over the planet, and the gaming platform ‘Rei do Pitaco’. And it has reached an agreement with HBO to be their image in the exploitation of the platform in the Champions League. Florentino Pérez’s card will arrive at the Bernabéu in the summer to blow out the candles of his coming of age with a handful of sponsors under his arm and hoping to exponentially multiply his media dimension from the moment he puts on the white Real Madrid shirt. And of everything he signs from then on, 50% will end up in the Bernabéu coffers. Business is business.
2024-03-13 07:42:27
#Endrick #Florentinos #latest #sticker #star #Panini #Balance #HBO..
