Embracing a Fitness Boom: The Rise of Exercise Culture in China

[신화망 베이징 3월25일]As the weather gets warmer and clothes become thinner, the season of dieting has arrived.

Recently, various sports centers such as badminton, table tennis, basketball, climbing, inline skating, yoga, and pilates are popping up in Beijing.

On February 16, a citizen who visited a gym in Wuzhi County, Zhaozuo City, Henan Province, is exercising. (Photo/Xinhua News Agency)

According to related data, as of December last year, there were approximately 117,000 fitness centers in China and 69.75 million offline paid fitness members. The main consumer group is young people aged 26 to 35, but the number of older people who enjoy fitness is increasing recently.

Jiang Qing, a sports industry expert, analyzed that as Chinese modernization continues to progress and the size of the middle class continues to expand, the number of people who enjoy health and leisure in their daily lives and seek to expand social relationships through this is gradually increasing.

In fact, the number of lovers of various types of exercise is increasing in China. This month, nearly 100,000 citizens applied to participate in the 2024 Beijing Half Marathon. This is the highest record in history. In addition to marathons, sports such as skiing, skateboarding, surfing, flying discs, and climbing are also booming.

Citizens who participated in the Beijing Marathon on October 29 last year. (Photo/Xinhua News Agency)

The exercise craze creates not only health but also consumption and business opportunities.

Ma Xiaojiang, who is engaged in the coffee bean trade, spends about 1,800 yuan (about 330,000 won) every month on gym and boxing. Ms. Wang, who enjoys cycling, has so far invested more than 100,000 yuan (18.4 million won) in upgrading her equipment.

Gao Zhidan, director-general of the State Administration of Sports of China, said that this year, while promoting the transformation and upgrading of the sports manufacturing industry, sports goods companies will meet individualized, differentiated and quality consumer demands and actively encourage the launch of trendy domestic sports brands. . He added that it will further enrich the consumption scenario of health and leisure services, promote investment or financing, and improve the consumer protection system.

In the ’14th Five-Year (2021-2025) Sports Development Plan’, the goal of expanding the size of the sports industry to a total of 5 trillion yuan (920 trillion won) by 2025 was presented. In addition, ▷ the added value of the sports industry accounts for 2% of the gross domestic product (GDP) ▷ the total amount of sports consumption by residents is more than 2.8 trillion yuan (KRW 515.2 trillion) ▷ the number of people employed in the sports industry is planned to increase to more than 8 million.

Original source: Xinhua News Agency Korean News Service

2024-03-25 00:22:29
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