Nike made “by far the best offer”
The reason for the unexpected switch to Nike, which had repeatedly unsuccessfully competed for the DFB selection in recent years: According to the DFB, the Americans “made by far the best economic offer”. According to information from the Bild newspaper, Adidas recently paid around 50 million euros a year. Given the duration, the Nike deal could be worth almost half a billion.
Last but not least, the money will be used to strengthen the base in the amateur sector, according to the DFB. It is “a sports association that finances its member associations and is not financed by them. It puts the money into football. So that football remains a popular sport,” said X (formerly Twitter). However, saying goodbye to adidas “doesn’t leave the association unmoved”.
The DFB had recently made no secret of its financial difficulties. “We are grateful to be able to look forward to an economically stable future again as an association thanks to Nike’s commitment,” said DFB treasurer Stephan Grunwald. According to the DFB, the adidas competitor also impressed with “its substantive vision, which also includes a clear commitment to the promotion of amateur and popular sports as well as the sustainable development of women’s football in Germany.”
Nike, named after the Greek goddess of victory and initially popular in basketball with icons like Michael Jordan, has long since arrived in football. The world’s leading sporting goods supplier since 1989 has been equipping record world champions Brazil since 1994, and its well-known trademark (“Swoosh”) is also emblazoned on the shirts of other major football nations such as France, England, the Netherlands and former European champions Portugal. And in the future on the DFB jerseys.
Most recently, Nike reported annual sales of the equivalent of 47.1 billion euros with a profit of 4.7 billion. Adidas had to accept a loss of 75 million euros on sales of 21.4 billion euros – and now that of the German national team.
2024-03-21 19:56:54
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