Without a doubt, to name Tom Brady is to mention, at the moment, the greatest of all time in the NFL at the QB position. With 22 years as a professional, 7 rings and 5 MVP nominations, he has earned that distinction more than anyone else.
As is “normal” for athletes of his caliber, he had a very good salary during his career as an active player, something like $333 million. But, it is always the extra income from sponsorships, brand associations, etc., that exceed the monetary achievements earned during his career. Tom Brady was the image of many brands, including: Under Armour, IWC watches, Uggs, Glaceau Smartwater, Simmons, Molecule, EA Sports, Hertz, Tag Heuger, Movado, Aston Martin, Subway, T-Mobile, and more. recent already retired, Dunking Donuts. Which increased his fortune by approximately $250 million through sponsorships.
Of course, the investment to now achieve the success of his brands, as we already mentioned, not only came from his salary as an active player, the world of sponsorships is a key piece in the world of income and with Brady it was no exception. .
During his last active years and now in retirement, he founded several Startup-type companies: TB12, a fitness and nutrition brand. Brady, a clothing brand with his designs launched in 2022. The Religion of Sports, a production company. Autopgraph, an exclusive site for trading these dividends for high-net-worth clients such as athletes and entertainment stars. Nobull, in partnership, a supplements and nutrition company. In addition, he owns 1.1 million shares of the cryptocurrency company FTX, which resulted in losses after declaring bankruptcy in a legal issue that is still in dispute to date and which was an important part of the breakup with his now ex-wife Gisele Bündchen. .
And to close his career with a flourish, but at the same time continue with the success in the businesses that he continues to generate, the Fox Sports network offered him an agreement to be linked to it for 10 years and $375 million that made him at the end of the 2022 in one of the highest paid media commentators of all time.
But the success does not stop there, Tom Brady is going for more in business, since it was recently announced that he became co-owner of the Birmingham City Football Club of the Championship, England’s second division. Where he commented: “I just joined, I have a lot to learn, but I know a few things about winning. See you soon at Saint Andrew’s Stadium, it’s time to get to work. Let’s go! With this he joins the select list of players and entertainment figures who bet on teams from ascending leagues, but who enhance both the growth of the team and their own investment.
But this is not all, Tom Brady before this investment already had others that had positioned him behind large projects. Brady has also invested in a Major League Pickleball team, the Las Vegas Night Owls, teaming up with former tennis world number 1, Kim Clijsters. Let us remember that sports figures have also invested in this growing discipline, LeBron James, Drew Brees, James Blake and Patrick Mahomes, among others; which aim to reach 40 million players by 2030 and with this type of former players of this quality, it is very likely that they can achieve it.
Brady has also invested in motor sports by linking up with Hertz Team JOTA, with his Porsche 963 car, participating in the Le Mans 24-hour race wearing the logo of the BRADY clothing brand.
It is not the only investment that Brady has made in motor sport, also last July 2023 he bought an electric boat racing team, where in California he will compete with other teams of which there are owners in the category of Rafael Nadal, Didier Drogba or Sergio Pérez in the mixed E1 World Championship.
Last March 2023, Brady made a “small” investment, becoming a minority partner in the WNBA winners, the Las Vegas Aces, as well as a minority partner in the Las Vegas Raiders.
As we see, this equation, franchise player, successful, award winner, etc., little by little is replicated; We already reviewed the Patrick Mahomes emporium a few columns ago, which is significantly more impressive, since Mahomes is still an active young player.
But what Tom Brady has done a little more than a year after his official retirement is outstanding and shows us that the vision that these sports figures have is one of learning. They are the image of young people who, of course, see them as heroes and idols, who want to follow in their footsteps in sports, but they will also want to follow in their footsteps in business, generating jobs, moving the economy, exponentiating sports marketing, etc. Those who take this path, beyond being great sports stars, will be great stars and GOATs in their professional lives… I am Javier Balseca and this was: The money of sports.
Javier Balseca. Lic Marketing with a specialty in Sports Marketing and the entertainment industry. Professor of sports at Mkt Anáhuac and Tec de Monterrey; commercial representative of professional teams from Liga MX, LMB, LMP and media columnist and speaker.
2024-02-26 23:44:00
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