The Star-Studded Lineup of Celebrities and Brands at Super Bowl LVI: A Showcase of Cultural Phenomenon and Influential Advertising

The Super Bowl is much more than a sporting event capable of paralyzing a country like the United States. It is an attractive cultural phenomenon, even for those who know absolutely nothing about American football, not only for its lavish halftime shows, but also for its grandiose, million-dollar and influential advertising spots.

Anthony Hopkins, Kris Jenner, Tom Brady, Jenna Ortega, David and Victoria Beckham are some of the figures that will appear among the nearly 70 advertisements scheduled for the game that will be played this Sunday, February 11, by the Kansas City Chiefs and the San Francisco 49ers at Allegiant Stadium in Las Vegas, Nevada.

The advertising spaces in this edition are the most expensive in history, with a price of seven million dollars for every 30 seconds of air time. According to information from the CBS network, despite the high cost, the brands sold out these spaces since November 2023, probably motivated by last year’s record views. Last year’s broadcast on Fox was watched by 115.1 million viewers. The most in history for a televised event in the United States.

Some advertisers shared their spots before the game, and many more are expected to be published through Sunday.

The experienced actor Anthony Hopkins, winner of the Oscar for best actor for “The Silence of the Lambs”, will be the main figure of SToK Cold Brew coffee in an advertisement in which he shares his way of preparing to play Wrex the Dragon, the mascot of Wrexham AFC of Welsh Football League 2.

While Lionel Messi, who will appear for the first time in the Super Bowl, starred alongside former American football player Dan Marino and actor Daniel Jason Sudeikis, known for his character Ted Lasso, in a Michelob Ultra commercial.

Another of the celebrities who will make an appearance is Jenna Ortega, leading actress of the movie “Wednesday” (Merlina). The young woman faces two grandmothers (Dina and Mita) and another Doritos Dinamita fan, played by Danny Ramírez, for the last snack left on the shelf of a store.

David Beckham, owner of MLS Inter Miami, along with his wife Victoria, former member of the Spice Girls group, will feign confusion about which sport they promote in their participation for the Uber Eats application.

Rob Gronkowski, four-time Super Bowl champion, will appear alongside Carl Weathers, an actor who died on February 1, in an ad for FanDuel, a sports betting site.

Another of the figures that is part of this privileged list is Chris Pratt. After a gas station attendant points out that the actor looks like the man on the Pringles logo, he goes viral and stars in a movie about “Mr. P.”

It should be noted that actresses Tina Fey, Glenn Close and Jane Krakowski will work with the travel brand Booking.com. And Arnold Schwarzenegger will offer the best version of him as an action character for the State Farm insurance company.

2024-02-11 20:34:00
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