By the editorial staff
Published 2 minutes ago, Updated now
Anne-Sophie Carrier, general director of Bel France and Christian Prudhomme, director of the Tour de France. Laura Boutiot
SCAN SPORT – More than 90 years after its first participation, the famous brand will be back in the Tour de France caravan.
More than 90 years after its first participation, La Vache qui rit, iconic brand of the BEL Group, will once again be present on the roads of the Tour de France (May 29-July 21) and the Tour de France Femmes with Zwift (August 12-18).
“Thanks to this three-year partnership, La Vache qui rit will be at the heart of the caravan during all the French stages of the route with a
mission: celebrate the France that laughs! »announces the press release.
