Since Sir Alex Ferguson’s retirement in 2013, Manchester United has been a bottomless pit of coaches, transfer spending and sporting failures. Eight coaches (Moyes, Giggs, Van Gaal, Mourinho, Solskjaer, Carrick, Rangnick and Ten Hag) and 1.8 billion euros in footballers with irregular performance have accelerated the fall into hell of a club that moves further away from the elite every season. of the Premier and the Champions.
They have been left out of the top continental competition for four seasons in a decade of crossing the desert in which they have barely won an FA Cup, two League Cups, a Europa League and two Community Shields. Too little for a team that dominated football with Ferguson for 20 yearsbecoming one of the biggest brands in sport on a par with Real Madrid and Barcelona.
Ten Hag, confident with Ratcliffe: “We are aligned”
A glorious past that has disappeared in recent times with the Glazer family and that they want to recover a Sir Jim Ratcliffe who acquired with INEOS 25% of the shares of ‘ManU.’ on last Christmas Eve. “Our shared ambition is clear: we all want to see United back where we belong. That is, at the top of English, European and world football,” the British company said. A catharsis that will begin in the offices.
Problems in the offices and on the bench
David Gill and Ferguson built some champion ‘red devils’ that have been falling apart little by little. The ‘Woodward era’ (2012-2022) as CEO was full of turbulence, sporting swings and waste in signings. Richard Arnold, his successor, resigned in November and are now Patrick Stewart (executive director) and especially John Murtough (director of football) who design everything together with Erik ten Hag. A ‘disorganized’ organization that has an expiration date. Even the continuity of the Dutch coach, with a contract until 2025, is up in the air after another disappointing season (for now) that could end without a Champions League and a blank slate.
The current plan is not working and will change with the sports megastructure that INEOS is preparing so that United can once again compete for everything. The first piece is Omar Berrada“one of the most experienced executives in elite European football, with a proven track record of successful leadership and passion.” The Frenchman, formerly of Barcelona and former director of football operations of a City Group in which he worked side by side with Soriano and Begiristain, being key in signings such as Haaland, will leave the Etihad to be the new CEO of the ‘red devils’. He will be the architect of United’s reconstruction.
A 10 million euro sports director
He will not be the only one who arrives at the Theater of Dreams. Dan Ashworth will be another of the prominent faces of the Berrada project. “We are disappointed that Dan has decided to leave,” admitted Newcastle chief executive Darren Eales. The ‘Magpies’ will receive 10 million euros! by Ashworth who is one of the most renowned sports directors in football.
Under his technical direction (2012-18)the English team established the ‘England DNA’ that has been setting the guidelines for coaches, both men and women, for a decade to know how to play, train… at all categories at St George’s Park. He also contributed, along with Gareth Southgate, to the launch of the Elite Players Performance Plan (EPPP), which prioritized and revolutionized the youth team work of English clubs.. And then he was one of the architects of Brighton’s ‘boom’ (2019-22), which established itself in the Premier elite with a policy of signing emerging talents and successful youth players.
Wilcox y Ward
A job that he wants to import to a United that already tried to hire him in 2018. But he will not be the last to land at the ‘Mancunian’ club. Julian Ward, former Liverpool sporting director (2022-23) who had several key roles on Merseyside for 11 years, would also be among the candidates to come to Old Trafford… although Ashword is the favorite for the position. James Wilcox, current director of football at Southampton who coincided with Berrada in a City where he was, from 2017 until he left for St Mary’s in 2023, director of the ‘cityzen’ academy, would also be among United’s future prospects. They are all cut from the same cloth.
My job is to make sure we have a first team and academy teams that play the same way
James Wilcox, Southampton football manager
“My job is to make sure we have a first team and academy teams that play the same way. And then we can make the transition by creating this path for the younger ones. “When you don’t have a line to follow and you’re inconsistent at work, it takes you much longer to get to the top and you’re reactive all the time,” Wilcox declared after arriving at Southampton. The same idea as Ashworth who said that in the English team ” “The only thing that has to change between categories is the size of the shirt.”
A model who wants to bring to Old Trafford a Ratcliffe who has ‘released’, according to ‘Global Cycling Network’, Dave Brailsford from the management of the INEOS Grenadiers cycling team to get involved in the United revolution. He is his trusted man and has given him the most ambitious job in his company. “It’s not about flipping a switch and things changing overnight. If you look at the last 11 years, there have been many coaches and none were successful or lasted long.. And it’s not all her fault. The work environment didn’t work,” Ratcliffe explained in ‘The Athletic’.
We are not going to rush. We want all roles to be filled by people who are the best at their job, out of 10, to create a motivating and competitive environment
Sir Jim Ratcliffe, owner of INEOS
“We are not going to rush. We want all roles to be filled by people who are the best at their job, out of 10, to create a motivating and competitive environment. We will also need quality and friendship and support. With these three things, “The results will come. We want to play the best football in the world. And if the team works on the pitch, the rest of the club will too,” said a leader who stated that They have “a lot to learn from City and Liverpool.” His idea is to bring to Old Trafford the work mechanics that work so well at the Etihad and Anfield. And it all starts with providing strong foundations to a United that has been in ruins for too long. Ratcliffe has set to work.
2024-02-28 16:00:40
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