The Evolution of the Orange Basketball: From Strategy to Tradition

In 1957, Spalding, the iconic sporting goods brand, shook up basketball conventions by introducing an orange ball to the college championship scene. A bold decision which does not fail to raise questions. However, the answer lies in a strategy that is both simple and clever: attract attention, while avoiding white which gets dirty easily. Furthermore, slag from basketball court floors remains encrusted in the material of basketballs. With each collision or bounce, a white ball sees its colors evolve into grayish tones. This is where dark orange comes into play, because it is a color perceived by our eyes as real orange, even after intense basketball sessions…

Another theory states that the orange color of basketballs is primarily due to considerations of visibility and contrast. When basketball was invented in the late 19th century, the balls were initially brown in color. However, this color did not provide sufficient contrast with the gym floor, which was often also brown. Therefore, to improve the visibility of the ball during the game, the orange color was adopted. Orange provides a sharper contrast against most backgrounds, making it easier to track the ball during matches for both players and spectators. It has become a norm in the world of basketball, (…)

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2024-02-02 16:40:41
#basketballs #orange

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