16.02.2024 10:04
(Akt. 16.02.2024 10:46)
Tennis legend Roger Federer. ©AP
Accusations against tennis icon Federer: Insights into the pricing policy of the shoe company “On”, in which the Swiss has a stake, are causing criticism.
Former tennis world number one Roger Federer, who is revered in Switzerland not only as a sports idol but also as a national icon, is currently facing serious allegations. At the center of the criticism is the business model of the shoe brand On, in which Federer not only acts as a brand ambassador but also owns shares. Research by the Swiss consumer magazine “K Tipp” sheds critical light on the company’s pricing, particularly with regard to the production costs and sales prices of its shoes.
Read more –>> Rip-off with “on shoes”?
According to information based on confidential customs data, On’s shoes are produced in Vietnam, a low-wage country. An exemplary case is the Roger Advantage sneaker, whose purchase price is just 17.86 Swiss francs (around 19 euros), while the sales price in Switzerland increases to over ten times that amount, namely 190 francs (around 200 euros).
Read more –>> Sharp criticism from sneaker expert
“On shoes” are a best seller ©Reuters
Pricing policy: Adidas and Puma also in focus
This pricing policy is not unique to On; Similar pricing structures were also found at other well-known sports brands such as Adidas and Puma. The Cloudsurfer from On, for example, is produced at a manufacturing cost of 19.76 francs (around 21 euros) and sold at a price of 220 francs (around 232 euros). A comparison shows that Adidas charges a retail price of 140 francs (148 euros) for the Ultraboost DNA 5.0, with purchasing costs of 28.42 francs (30 euros), while Puma offers its Magnify Nitro SP for 111.90 francs (118 euros). , which is made in Vietnam for 30.56 francs (32 euros).
- Roger Advantage von On: The purchase price in Vietnam is 17.86 Swiss francs (approximately 19 euros), while the selling price in Switzerland is 190 francs (approximately 200 euros).
- Cloudsurfer von On: The production costs amount to 19.76 francs (around 21 euros), with a selling price of 220 francs (around 232 euros).
- Adidas Ultraboost DNA 5.0: This shoe is sold in Switzerland for 140 francs (148 euros), with the purchase cost being 28.42 francs (30 euros).
- Magnify Nitro SP von Puma: The retail price is 111.90 francs (118 euros), and the production cost in Vietnam is 30.56 francs (32 euros).
Criticism of the quality
The “K Tipp” findings suggest that On charges the highest markup relative to production costs and therefore charges customers the highest price. In addition, the quality of the shoes was criticized; one retailer described On shoes as “classic disposable products”.
On Cloud Shoes. ©Reuters
Financial greed?
Roger Federer, who is known for his exceptional achievements on the tennis court and has won 20 Grand Slam titles, is now also being criticized by respected media such as the “Neue Zürcher Zeitung” and “Le Monde”. The latter accuses the athlete of “unusual financial greed”. While On’s sustainability report emphasizes the promotion of equality and protecting the planet, the “NZZ” critically comments that these values have little meaning if the workers in Vietnam do not feel them.
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Roger Federer: His financial empire
The “Handelszeitung” estimated Federer’s assets at 750 million Swiss francs in 2022, other sources speak of around 400 million euros. A significant portion of his income comes from extensive sponsorship contracts with twelve well-known brands, including Jura, Sunrise, Credit Suisse, Rolex, Barilla, Lindt, Mercedes, Moët & Chandon, Wilson, Netjets, Rimowa and Uniqlo. The contract with Uniqlo is particularly notable for its lucrative nature and is expected to bring Federer almost 300 million francs by 2028. (VOL.AT)
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2024-02-16 09:04:00
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