All-Star Game – On Saturday, during the evening of the competitions, the peak of the audiences was achieved during the competition between Stephen Curry and Sabrina Ionescu.
It’s been four years since the competition evening was so well attended! According to audience figures published by the NBA, the event attracted 10 million unique visitors in the United States. This is an increase of 54% compared to last season.
On television, Saturday evening of All-Star Weekend displays an average of 4.6 million viewers, with a peak of 5.4 million to follow the Stephen vs Sabrina duel. The duel between Stephen Curry and Sabrina Ionescu will remain, by far, as the most interesting and thrilling contest of this 2024 All-Star Game.
This allows TNT, the broadcaster, to record an increase of 31% in one year.
2013, the last All-Star Game with more than 8 million viewers
Are these still good audiences? To answer, we will have to wait until Tuesday to know the figures for the 2024 All-Star Game. I
It’s important to remember that twenty years ago, the All-Star Game had audiences of over 10 million viewers. In 2002, the All-Star Game attracted 13 million Americans in front of their small screens. And it was only the 9th audience in the history of the All-Star Games.
Since 2003, only two All-Star Games have exceeded eight million viewers alone. This was in 2011 and 2013. Obviously, the emergence of social networks, the overall drop in TV audiences and the arrival of League Pass have changed the way we watch the All-Star Game. But undoubtedly the mediocrity of the show also has a lot to do with it, and the audience figures for the 2024 All-Star Game should confirm this trend.
2024-02-19 09:10:29
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