The National Basketball Association (NBA) and SoFi have announced a multi-year partnership that makes SoFi the official banking partner of the NBA, NBA G League, NBA 2K League and USA Basketball.
>> SoFi also partnered with five-time NBA All-Star Jayson Tatum to create the SoFi Generational Wealth Fund, into which the financial firm is contributing $1 million.
As part of the collaboration, SoFi will provide the official tournament logo for the NBA Play-In Tournament, which will be promoted throughout the NBA’s global social media community and in arenas throughout the NBA season.
“SoFi is proud to partner with the NBA to solidify our brand as a trusted household word through the league’s broad reach. “As the next generation of banking, we believe we can help millions of NBA fans across the country achieve their financial goals and invest their money the right way.” Anthony Noto, CEO of SoFi. “We are pleased to partner with Jayson Tatum on the new SoFi Generational Wealth Fund, through which we are donating $1 million to collectively address the need for broader access to financial education resources and close the generational wealth gap in America , where almost 60 percent do not feel that they can be financially secure.”
“SoFi’s innovation in financial services and commitment to providing accessible resources to improve financial literacy aligns with our efforts to create lasting impact in the communities where we operate,” says Kerry Tatlock, NBA Executive Vice President of Global Marketing Partnerships and Media. “We are proud to have SoFi as an official banking partner in the NBA family, and we look forward to working together to bring these shared values to fans in a meaningful way.”
“Since receiving my first paycheck, I have been planning for my son’s future, my mother’s retirement and my own long-term financial well-being,” said the Boston Celtics power forward Jason Tatum. “Now I want to help others outside the league improve their financial game. I’m excited to work with an innovative partner like SoFi that is launching a new generation of ways to manage money to promote financial literacy and planning for a bright future.”
SoFi will also work with the NBA’s national media partners, Disney and TNT Sports, and partner with the NBA on additional events throughout the year, including virtual signage during game broadcasts and activations at several NBA events.
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2024-02-20 03:25:29
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