Influence in sport is growing – The ATP teams up with Saudi Arabia – Sport – SRF Jump to content
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On the way to becoming the desired center of world sport, Saudi Arabia is vigorously expanding its influence in tennis.
Legend: The Next Gen Finals in Jeddah are just the beginning. Saudi Arabia also has big plans for tennis. Imago/Abacapress
Through its sovereign wealth fund (PIF), Saudi Arabia is entering into a “multi-year strategic partnership” with the ATP players’ association. In a joint statement, the two organizations announced that the cooperation represents “a significant joint commitment to promote global tennis.”
Accordingly, the PIF will now be an official partner of the ATP rankings as well as the ATP tournaments in Indian Wells, Miami, Madrid, Beijing, the ATP Finals in Turin and the Next Gen ATP Finals in Jeddah, Saudi Arabia. ATP boss Massimo Calvelli described the new agreement as “an important moment for tennis.”
«Six Kings Slam» mit Nadal, Djokovic & Sinner
Saudi Arabia had recently intensified its efforts in tennis and, among other things, hired 22-time major champion Rafael Nadal as an ambassador. To this end, the desert state is hosting a top-class show tournament for the first time in October. In addition to Nadal, Novak Djokovic and Jannik Sinner will also be playing at the “Six Kings Slam” in Riyadh.
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2024-02-28 16:43:00
#Influence #sport #growing #ATP #joins #forces #Saudi #Arabia #Sport
