Thanks to its 60,000 LED lights hung on spectators in Allegiant Stadium and on stage artisans, a Quebec SME stood out last night during the Super Bowl halftime show, which featured Usher.
PixMob has given itself global visibility for a fifth year in a row. His first collaboration with the NFL dates back to 2014.
“It’s an immense source of pride, but we take nothing for granted,” explains Frédéric Galliot, who is vice-president of development. We always do our best to exceed their expectations.”
It must be understood that the Montreal company does not have a long-term agreement with the NFL. It’s one year at a time.
“Our relationship with the NFL is beneficial because it is based on listening and respect,” adds Mr. Galliot. We are able to respond to their wants and needs.
“We have established a good level of trust between us. We are agile enough to come up with a solution that will satisfy them.
“We are always on our guard to find new ways of doing things. Every time it’s different. The needs change depending on the artists who are on the scene.”
PixMob is proud to have continued to be associated with the Super Bowl halftime show. In the photo, we find Nicolas Coallier (programmer), Frédéric Galliot (vice-president development) and Pauline Rosen (vice-president marketing). Photo Agence QMI, Mario Beauregard
Monk’s work
The NFL contacted the Montreal company, which has around 100 employees, in November. A month later, the latter arrived with lighting plans for the Super Bowl.
On January 21, PixMob arrived in Las Vegas to prepare its installations. Subsequently, all coordination of the show fell into the hands of the lead Super Bowl programmer, who followed the directives of the creative committee. A monk’s work.
“We were able to paint the crowd in light,” says Mr. Guillot. The crowd became an integral part of the show.”
“When the show starts, we no longer watch the match. We look at the stands, says Pauline Rosen, who is vice-president of marketing. We are able to savor the moment and we communicate together live on our company’s chat site.”
After the show, PixMob had a local crew collect the LED lights, which are placed in a plastic receiver. People could keep the cord as a souvenir. The goal is to be able to reuse the product for as long as possible.
A list of famous clients
Over the past few years, PixMob has built a renowned reputation across the world. Last week, its artisans lit up the show at the NHL All-Star Game.
Next week, they will light up the NBA in Indianapolis. And that’s without mentioning their agreements with several teams from the four major sports in North America.
They have also been associated with tours of musical artists, such as Coldplay, Lady Gaga, Metallica, Imagine Dragons and Tiësto.
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2024-02-12 05:00:00
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