Sport & Fashion, UYBA & Guess: here is the winning combination that came to life and united the most beautiful women’s volleyball team, on and off the pitch, with one of the most well-known and loved fashion brands in the world.
The Guess company, a historic American brand specialized in the production of clothing and accessories born in 1981 in California thanks to the resourcefulness of the Marciano brothers, approached UYBA intrigued by the strength and potential of the brand, already capable in its history of creating very strong interactions between its sponsors and supporters. Not only that: Guess looks with interest at the arena, one of the most beautiful and fascinating facilities in Italy, and at the fans of Busto Arsizio, the capital of volleyball. Guess has decided to sponsor the team and in addition to the classic elements of visibility (LEDs and giant screens) it has already taken direct action on the team, providing clothes for the Serie A coaches during the matches, paying homage to all the club’s staff and players with complete outfits and accessories rigorously designed by Guess.
Not only that: Guess also wanted to communicate the versatility of the items in its collection with the creation of a photo shoot at the e-work arena which involved five butterflies: make up artists, hair stylists, video makers and photographers thus created a splendid real settings, now available, also with a backstage video, on all UYBA Volley social channels.
Sport & Fashion, UYBA & Guess: an already winning partnership, destined to last a long time and always offer new surprises. Stay tuned!
2024-02-20 11:29:00
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