An important sponsor lands, never better said, in the NBA. Emirates, the Dubai-based company, has become the global airline partner of the NBA and will be the new title sponsor of the NBA Cup or NBA In-Season Tournament. In addition to appearing on the referees’ uniform.
From now on, the midseason tournament whose first edition was won by the Los Angeles Lakers in Las Vegas against the Indiana Pacers will be renamed as thea Emirates NBA Cup. “We are proud to establish a global marketing alliance with the NBA to become their official global airline partner,” declares His Highness El Jeque Ahmed bin Saeed Al Maktoum, Emirates Group Chairman and Chief Executivee.
“With this collaboration, Emirates will also become the first league partner to sponsor the patches on the referees’ uniforms and the mainThe inaugural partner of the NBA Cup. Given the popularity of basketball around the world, we are delighted to collaborate with one of the most prestigious and recognized professional leagues in the world.l. “The NBA is a valuable addition to our sponsorship portfolio, as it allows us to connect with a large number of fans around the world, including those in the United States, where basketball is a fundamental part of the country’s sports culture,” he added. .
The sponsorship will also allow Emirates to be present at other notable league events, as the NBA Crossover – an immersive event for fans in the NBA All-Star – and as a title sponsor of the NBA Finals Legacy Project, which includes the inauguration of new NBA Cares Live, Learn or Play centers in each of the markets of the teams participating in the NBA Finals. The Emirates logo will also be visible through virtual advertising in the pavilions and on the top of the scoreboard during nationally broadcast NBA games, starting with the NBA All-Star Game 2024.
Emirates connect with NBA fans around the world as a partner for select NBA Global Games preseason and regular season games, and through the league’s interactive fan events such as NBA District and NBA House.
Fans will have the opportunity to watch NBA content on all flights Emirates through the airline’s inflight entertainment system, including full-length documentaries, player profiles, interviews and much more.
The partnership will also allow basketball fans to purchase a wide range of official NBA merchandise, including balls, sportswear and collectibles, with co-branded collaborations to follow later this year. These products will be sold in the official Emirates store at its headquarters in Dubai and online through the website www.emirates.store, which ships worldwide. Emirates Skywards members will also be able to redeem their miles for items from this interesting collection.
The Emirates patch will also appear on the shirts of all referees The Women’s National Basketball Association (WNBA) from season 2025, including the NBA G Leaguethe official developmental league of the NBA, beginning with the 2024-25 season.
