Corum L’Épargne Partners with Athletes and ANS, Paris Half-Marathon Labeled Grande Cause Nationale, Allianz France Launches Cyberharassment Awareness Campaign, NBA Partners with Emirates, The Laughing Cow Returns to the Tour de France

Corum L’Épargne unveils a team of athletes and partners with the ANS

Previously involved in sailing, Corum L’Épargne is changing strategy. The specialist real estate savings management company now supports 14 French athletes with a view to the Games: Charlotte Bonnet (swimming), Marine Boyer (gymnastics), Kendrick Jean-Joseph (fencing), Marjorie and Anatole Delassus (canoe-kayak), Quincy and Calvin Ayé (beach volleyball), Gabriel Tual and Léna Kandissounon (athletics), Emilien Maire (modern pentathlon), Florent Marais (para-swimming), Alexandre Léauté (para-cycling), Gloria Agblemagnon (para-athletics), and Clémence Delavoipiere (armchair fencing).

Corum L’Epargne also becomes a “Major Patron” of the National Sports Agency, supporting in particular the “Coaches 2024” plan to support coaches. In addition to these sponsorships, the company has chosen six athlete ambassadors to gain visibility: Sara Balzer (fencing), François D’Haene (ultra-trail), Romane Dicko (judo), Arthur Fils (tennis), Solenne Piret (para- climbing) and Victor Martins (Formula 2). The duration of all partnerships was set at two years.

The Paris half-marathon labeled Grande Cause Nationale 2024

The 31st edition of the Harmonie Mutuelle half-marathon in Paris, scheduled for March 3 and organized by ASO (owned as L’Équipe by the Amaury group), was labeled last Thursday by the Grande Cause Nationale 2024, which promotes “the physical and sporting activity. A partnership agreement was also signed with the aim of encouraging the widest possible public to practice daily physical activity of at least 30 minutes, as recommended by the WHO. The finishers’ jersey will display this label on the left sleeve. With 47,000 registered, including 44% first-time participants in a half-marathon, the 2024 edition is poised to break a new attendance record.

Allianz France launches an awareness campaign against cyberharassment

Allianz France launched this week “The other side of the medal”, an awareness campaign against cyberharassment with the eight athletes of its team including judoka Clarisse Agbegnenou. Eight medals were notably exhibited with, engraved on the back, the most significant insults to which the athletes of the team or their loved ones were victims on the networks. Relayed on the company’s social networks and several influencers, the campaign also includes two video testimonials from be-girl Carlota Dudek and para-athlete Typhaine Soldé on their experiences of cyberharassment.

NBA partners with Emirates

The NBA has added one more sponsor to its already very long list of partners. Emirates will be the jersey sponsor of the NBA referees at the All-Star Game in Indianapolis on February 18, then of the WNBA referees in 2025 and the G-League from next season. The Emirati airline also becomes title partner of the NBA Cup, the first edition of which was won by the Lakers on December 9.

The Laughing Cow returns to the Tour de France

It appeared for the first time in 1933, three years after the creation of the advertising caravan on the Tour de France. In 2009, she appeared there for the last time. Fifteen years later, La Vache qui rit, a brand of the Jura group Bel, is making its return to the Tour, and once again becomes the official supplier of the event this summer (June 29-July 21). The contract is signed until 2026. She will also be present on the women’s edition (August 12-18, 2024).

2024-02-09 19:17:22
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