(Adnkronos) – The first reading club designed for those who don’t yet read and use of social media to attract young people to the bookshop. This is the idea of Carlotta Sanzogni, born in 1993, who has turned her passion into a profession, the only one of its kind in Italy, becoming social and PR manager of Libraccio, the main independent chain of independent bookstores in Italy.
“I believe – he tells Adnkronos/Labitalia – that bringing anyone closer to reading is a challenge, a challenge that I often don’t see accepted by those who work in the publishing world and insist on making books and drawing up communication plans that have the sole target who already reads. In Italy, 39% of people read at least one book in addition to those required by their school cycle”.
“After a degree in Communication and Media Studies at the Università Cattolica del Sacro Cuore in Milan – he recalls – with a thesis on collaboration between brands as a solution to saturation in the fashion market, I embarked on a professional career in the marketing & communication department of D Team, before moving on to the role of marketing and communication account of the brands Marcelo Burlon County of Milan, Off-White, Palm Angels, Unravel”.
“Subsequently – he continues – I took on the position of publishing & advertising account executive for Lampoon and The good life magazines, where I would follow special and ADV projects, and then became digital advisor for Digitag consulting digitag in 2017. The definitive transition dates back to January 2022 to publishing, with his entry into Libraccio as head of social media department”.
“In Libraccio – she underlines – I managed to consolidate my passion for books, carrying out dissemination and social communication work with the aim of bringing everyone, especially Gen Z, closer to reading, through the events and formats signed by Libraccio ”.
“I am also a content creator and creator – she says – of a series of initiatives aimed at promoting reading starting with the Zero Sbatti Bookclub, the first reading club designed for those who (yet) don’t read”.
2024-01-25 21:30:21
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