Every time Dietrich Mateschitz, who died in 2022 at the age of 78, appeared tanned and youthful in a Formula 1 paddock, the staff stood at attention and listened. “We don’t bring the product to the people, we bring the people to the product,” the owner of one of the most famous advertising slogans of our time liked to say: ‘Red Bull gives you wings.’ His brand of energy drinks, cans of caffeine, sugar and taurine, has become the empire of sports sponsorships. Formula 1, football, mountain biking, motocross, snowboarding, kayaking, parkour, surfing, a hundred motor sports, jumps from space… Everything related to extreme, risky sports. And now cycling. Red Bull has bought… See More
2024-01-05 02:49:45
#Red #Bull #sponsorship #empire #sports
