Anheuser-Busch Company, a leader in beer production, announced that La Pulga, who was named ambassador of this brand in December 2023, will lead its campaign with its participation in an advertisement for its product.
According to a report from The New York Times, Messi will receive a juicy amount of 14 million dollars.
In the 60-second ad you can see the former Barcelona player on a beach playing soccer with a dog; At one point he stops kicking the ball and goes to a bar, he says “hello” to the girl who runs the bar and tells her to serve him a beer.
For its part, the newspaper La Nación recalls that last year the beer company paid 7 million dollars for a 30-second ad in the Super Bowl, but now it signed the captain of the Argentina national team for its commercial, which will be launched during the Super Bowl halftime, which usually has an average of 100 million viewers around the world.
The 30-second spot for Super Bowl LVIII is estimated to cost between $5 million and $10 million, while a 1-minute spot will cost an estimated $14 million.
2024-01-30 15:39:29
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