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“A strategic presence”: like Karabatic, why are athletes more and more on LinkedIn?

LinkedIn: executives, job advertisements and… athletes. Many of them invest in this professional social network, which we generally use to advertise our business or look for work. Now, we read Julian Draxler who explains why he left PSG for Qatar, or even Gaël Monfils, like many other athletes, speaking out about being an athlete.

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Footballer Jimmy Cabot found it “a showcase, more professional than other networks”. “For very football content, match posters or sometimes more private posts, I tend to use X (ex-Twitter), Facebook or Instagram,” he explains. There, I share more professional things: interviews, interventions for a work or club communication. »

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