The best American football will arrive in Spain in 2025. As Relevo announced, the NFL has given the go-ahead so that one of the international matches played that year is at the Santiago Bernabéu, after those responsible for the league visited both the Madrid stadium and the Metropolitano months ago. They were dazzled by both venues, although they finally opted for the Real Madrid venue.
There are still issues to be outlined, but The decision has been made and the NFL wants to officially announce it before the end of the current season (the Superbowl is on February 11). With the Bernabéu as the chosen stadium, all the events that will take place around the game now remain to be finalized, because the NFL’s main objective with these games is the expansion of the league and they place a lot of emphasis on all the activities that are carried out. in the city before and after the duel.
Hence the idea that Madrid dresses up all that week. The game will be on Sunday and in the days before it will be promoted in style. One of the proposals is to enable a huge Fan Zone, probably in Madrid Río, where concerts and activities can be held throughout that week, also including the day of the match. Additionally, they will be used the most emblematic places of the capital of Spain (Callao, Plaza de España, Cibeles…) to carry out different promotional events. The objective is to generate expectation so that lovers of this sport can enjoy that week in style and, at the same time, that those who have not yet seen American football feel curious to do so.
One of the things that NFL officials like most about the Bernabéu is its location, close to the most touristic places in Madrid and with a very comfortable connection by public transport for fans coming from other countries (The Metro line that connects with the airport goes to Nuevos Ministerios, one kilometer from the stadium). All this, together with the glamor of the New Bernabéu and the growth that this competition has every year in Spain, has ended up convincing the North American league.
Brazil premieres in 2024
At first, the possibility of the Bernabéu hosting a match as early as 2024 was even considered. although finally Brazil will be the country chosen for that course (it will be played in Sao Paulo). The leaders of the NFL prefer to wait until 2025, the year in which the Madrid stadium will be completely finished and with the experience of having hosted different large-scale events.
Thus, Florentino will see one of his great wishes fulfilled when he announced the remodeling of the Santiago Bernabéu. The president wants it to be much more than a football stadium and in addition to the large concerts that have already been announced he wants to attract events in other sports.
Eight games outside the United States
Last Wednesday, the NFL already took the first step before announcing Madrid as its headquarters for 2025: The owners of the 32 NFL teams agreed that starting with the 2025 season Up to eight games will be played outside the United States each year. This 2023 there have been five duels outside the United States (three in London and two in Frankfurt) and the North American leaders are delighted with the response of the European followers.
Roger Goodell, commissioner of the NFL, assured on Wednesday that “Becoming a global sport is an important strategic priority for the league and the 32 teams. Increasing the number of international matches to eight will allow us to increase our global presence and share our sport with new and exciting markets.”
This agreement is another success for Madrid as a city, in its bid to attract some of the most important sporting events in the world to the capital, after it has been known in recent weeks that Formula 1 will also arrive in the city in 2026.
Sergio Santos is in charge of covering all the information about Real Madrid and the Spanish soccer team for Relevo. Born in Madrid, he studied Journalism at the Complutense University and grew professionally at Diario AS. He has covered the Champions League final in Paris 2022, as well as the World Cup in Russia, Qatar 2022, and the Olympic Games. Tokyo and the 2016 and 2020 Euro Cups. In addition to exclusively reporting on Zidane’s departure and signings such as Kepa for Chelsea or Ceballos and Brahim for Real Madrid, his mission is to discover the next talent in Spanish football. …
Santiago Bernabéu Real Madrid CF
2023-12-18 17:07:33
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