Foot – Market – PSG
Mercato – PSG: It’s the jackpot with this transfer
Published on December 24, 2023 at 10:30 p.m.
During the last summer transfer window, PSG was very active. While the capital club spent crazy sums to bring in new players, Kang-in Lee was recruited for only €20 million from Valencia. The South Korean therefore joined Luis Enrique’s group, far from being PSG’s best-known recruit. However, this transfer is a real hit.
Starting again on a new project with Luis Enrique on the sidelines, PSG stirred up the transfer market this summer. The recruits multiplied. Luis Campos notably went to Spain, offering himself the services of Kang-in Lee, purchased for €20M in Mallorca. At 22, the South Korean is heralded as a great player in the making. THE PSG therefore took the gamble with Kang-in Lee and for the moment, it’s paying off in all areas…
A primarily sporting transfer for PSG
And Kang-in Lee did not have the best start to PSG given an injury and the Asian Games he won with the South Koreait is now 100% invested and when Luis Enrique trusts him, he responds. Versatile, the South Korean delivers very good performances and his potential makes some people dream. David Ginola had notably seen similarities with… Lionel Messi : “As a player, when you look at him, when you look at images of him, even when he played in Mallorca, there is a left foot that still looks a lot like Messi’s left foot. I’m talking about how to move on the ground. The way to always be offbeat. When he takes support with his left foot, we find gestures, movements that Messi made when he left Barça. We are waiting to see him blossom and flourish at PSG.”
A marketing success
But beyond the sporting aspect, Kang-in Lee is a real hit for the PSG from a marketing point of view. Indeed, in his country, South Korea, the neo-Parisian is a real star. South Korean madness has therefore seized the PSG and this is reflected in the sales of flocked jerseys in the name of Kang-in Lee. It was thus revealed that the former player of Majorca sold more than Kylian Mbappé. Director of Revenue PSG, Marc Armstrong confided on this subject: “Kang-in Lee is on the same level as Kylian [Mbappé] in jersey sales worldwide.
2023-12-24 21:30:00
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