Endrick’s visit to Madrid It has been a real shock for Real Madrid fans and for the player himself who enjoyed the benefits of the city and saw first-hand what will be his ‘home’ in the coming years. He has felt comfortable in the locker room, sharing confidences with Bellingham, Rodrygo and even Florentino Pérez, who was kind enough to show him the European cups that the white club has. His presence in Madrid, in which he was always close to the maximum, has broken records on Real Madrid’s social networks and Endrick has seen how his own have grown to over a million followers. exceeding nine million, seven less than when he signed for the white team.
The visit also served to certify that the seal has that star rank reserved for very few. He has captivated his followers, teammates and those who opted for his signing, that is, the Madrid leaders. So much so that The video with Endrick is one of the most viewed on the official Real Madrid website in 2023. In 24 hours it had almost 50 million views.
The video of Endrick meeting with coach Carlo Ancelotti and his future teammates in Valdebebas, published on Saturday by Real Madrid, is already one of the most viewed on the club’s Instagram in 2023 and the most viewed since July of this year. Endrick’s post together with the players in the locker room exceeds four million ‘likes’, a figure that Those made after the victory in Montjuïc against Barcelona, nor Güler’s presentations, are not enough o Bellingham.
55 million views
Endrick’s video reached almost 55 million views; Similar figures were produced in October, in a Bellingham publication (48.6 million views), and in July of this year, in the presentation video of the attacker Arda Guler, with more than 45 million visits.
In Tik Tok, The video was ‘pinned’ on the Real Madrid page and surpassed 7 million views, also becoming one of the most viewed on the page this year.
For Fábio Wolff, partner director of Wolff Sports and responsible for managing the Palmeiras forward’s sponsorship contracts, the numbers already point to global interest in him. “This is already the most viewed content in terms of views considering the last ones published since the middle of the year, and it achieved it in just 24 hours. The numbers show that interest in Endrick It’s huge in Madrid and all over the world,” he explains.
“We expected something like this. The highest number of views, even on the profile of the biggest club in the world, in months or even years. Endrick is so far different from everything we have seen and from what anyone has seen. In this century, with his age, no one did what he did. It is not only something new for the club’s fans. It is something different for the entire world. different, and much more difficult, than emerging or standing out in clubs that appear in the championships Endrick is already the protagonist, ‘at the top'”. , analyzes Thiago Freitas, COO of Roc Nation Sports Brazil.
The experts speak
Endrick’s accelerated growth on social networks is due to several reasons, such as performance on the field, management of his career and image, his charisma, and being loved by all fans. Social networks are an important asset for the footballer. It is undoubtedly one of the points that the company analyzes when making the decision of whether or not to sponsor a professional. Therefore, the larger the number of committed followers, the more attractive it becomes,” explains Fábio Wolff, managing partner of Wolff Sports, exclusive management agency for sponsorship contracts and players. image.
Ivan Martinho, professor of sports marketing at ESPM, understands that Endrick is the biggest revelation in Brazilian football after Vini Jr, and that is a factor that weighs a lot, in addition to the career plan that has been outlined for him. “In addition to his talent on the field and the attention that the Real Madrid negotiations attracted, Since the beginning of his career, Endrick has had a professional staff that supports, instructs and transmits peace of mind. when it comes to managing off-field activities with his family, so that he can dedicate himself completely to what he does best,” he adds.
2023-12-23 22:52:25
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