Arthur Son Joins Lacoste: A Strategic Move for the Brand

The time for changes arrives once the season ends and in which brands move to bid for powerful new additions. In this case, Arthur Son leaves ASICS to become part of the ASICS family Lacoste, which means a strategic move by the brand due to the fact that it is interested in a young man who is proving to be a diamond in the rough. The 19-year-old player who has burst onto the circuit in atrocious fashion will be an ambassador for the French brand from January 1, 2024, just like players like Novak Djokovic, Daniil Medvedev and Grigor Dimitrov.

2023-12-14 18:39:42
#Arthur #Fils #plug #Lacoste

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