Ambiguous Advertising: Alisha Lehmann’s Unconventional Partnership

An original partnership.

Professional soccer player Alisha Lehmann (24) has signed a contract. On the pitch she remains loyal to her club Aston Villa, and the Swiss woman makes extra cash as a brand ambassador for a Californian company that specializes in the male intimate area.

The 24-year-old presented her 16.3 million Instagram followers with an ambiguous photo with a product from her new advertising partner: a testicle razor. In another picture she is holding two balls in her hand. The advertising shoot and the partnership in general caused confusion among some users and provoked more than 543,000 comments.

Alisha Lehmann poses with two balls

Photo: alishalehmann7/Instagram

A few samples of the articles about Alisha Lehmann’s advertising cooperation:

▶︎ “Am I the only one who sees something different in her hands in the first photo?” – “Am I the only one who sees something different in her hands in the first photo?”

▶︎ “Does that mean men can advertise for tampons now then?” – “Does that mean men can advertise for tampons now?”

▶︎ “This would be the equivalent of someone like Mbappé promoting a makeup brand”

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▶︎ “Imagine Messi doing Victoria secret” – “Imagine Messi doing [Werbung für] Victoria’s Secret“.

▶︎ “She’s welcome to shave my balls whenever she wants” – “She can shave my balls whenever she wants.”

▶︎ “How are you guys questioning this? You know like 99% of her fans are men lol” – “How can you question that? You know 99 percent of their fans are men.”

▶︎ “The intellect in these comment sections have been falling under the already low bar lately.”

A follower sums up the cooperation: They knew what they were doing here…

Demand in the TV studio THAT Terzic has to change against Leipzig

Source: BILD December 8, 2023

2023-12-09 12:10:00
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