Alejandro Garza Lagüera, pillar of the Cuauhtémoc Brewery, dies – El Sol de México

The Monterrey businessman Alejandro Garza Lagüera, one of the pillars of the Cuauhtémoc Brewery, died at the age of 97.

The mayor of San Pedro Garza García, Miguel Treviño, reported the death of the businessman on his X account.

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“May Don Alejandro Garza Lagüera, one of the most respected and loved businessmen in our city, rest in peace. “I send my condolences to his family and his friends,” the official wrote.

Who was Alejandro Garza Lagüera?

Alejandro Garza Lagüera was born on June 10, 1926 and was a member of a dynasty that forged Cervecería Cuauhtémoc and, ultimately, Fomento Economico Mexicano (Femsa).

He was the second of the eight children of Eugenio Garza Sada, also founder of the Tecnológico de Monterrey.

He studied at the Colegio Franco Mexicano de Monterrey, at Chaminade College, in Saint Louis, Missouri; and at Tec de Monterrey.

At the age of 22, he began his professional career at Cervecería Cuauhtémoc, in Sales Management, until he became general director of the company in 1960.

Garza Lagüera was advisor to the Center for Studies in Economics and Education, now the Academy of Humanistic Research; from the Atlas Economic Research Foundation, and from the Wharton School at the University of Pennsylvania.

In the 1980s, Garza Lagüera was president of Grupo Pulsar, a consortium controlling Cigarrera La Moderna and other companies such as Seguros Comercial América and Luxor Mohawk.

He is survived by his wife Consuelo Rangel Garza and his children Consuelo (Maca), Claudia, Verónica, Alejandro and Valeria Garza Rangel.

Foundation of the Cuauhtémoc Brewery

His father and grandfather, Isaac Garza Garza, founded the Cuauhtémoc Brewery in 1890, a company that was sold to the Dutch firm Heineken.

The Garza Sada and Garza Lagüera family is also the founder of other industrial conglomerates such as what is now Fomento Economico (Femsa), and the Vitro and Alfa consortiums respectively.

Femsa also controls other businesses including Coca Cola Femsa (KOF) and the Oxxo convenience store chain, as well as the Rayados de Monterrey soccer team.

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In addition, his son-in-law Alfonso Romo Garza is president of Grupo Plenus, who is married to Consuelo, the eldest daughter, and who controls the Vector financial consortium.

With information from David Casas | Correspondent

2023-12-06 22:37:10
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