A Successful Start: Assessing the First ATP Tournament in Saudi Arabia

“What assessment do you draw from this first ATP tournament in Saudi Arabia? The stands have often sounded hollow…
It went very well. There were no major issues right before the event started, which is rare enough to report. Having the Next Gen Masters as the first tournament in Saudi Arabia is a good way to introduce tennis to this country. Creating a tennis culture, building a loyal fan base, all that takes time. You have to start somewhere. The structures are excellent, the fan zone is great and the feedback from the ATP is very positive.

2023-12-03 10:44:00
#Dani #Vallverdu #director #Masters #Gen #Creating #tennis #culture #takes #time


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