Paul Rouget, Media365: published on Thursday December 21, 2023 at 12:34 p.m.
The poster for the 2024 edition of the French Open has been officially revealed. And this is a great first, since the photographer Paul Rousteau relied on artificial intelligence (AI).
Next year, Roland-Garros will take place from May 20 to June 9, with a kickoff set a full month before the start of the Paris 2024 Olympic Games, and its opening ceremony, scheduled for July 26. An unprecedented ceremony, since it will take place on the Seine, if there is no “potential threat” specified the Head of State, and, therefore, for the first time in the history of the Olympic Games, outside a stadium. Artist chosen to create the 45th official poster in the history of the French Open, Paul Rousteau also chose to make a nod to this ceremony by representing a tennis court on the Seine, with the Eiffel Tower in the background and a tennis ball as the sun. He is also the first artist to put the capital before the Porte d’Auteuil enclosure and its courts.
Un air de Van Gogh ?
“I wanted to represent the capital but also the very particular color of the court. I really wanted tennis to take over Paris,” he explains in the press release from the French Tennis Federation (FFT) presenting this “poetic work and dreamlike but above all particularly innovative and singular”. Because this representation of Paris on the Roland-Garros poster is not the only first. The photographer thus used artificial intelligence to create his work! “I had lots of ideas in mind but which were most often impossible to realize through photography – like putting a tennis court on the Seine – I chose to turn to artificial intelligence,” explains thus Paul Rousteau. He then extensively reworked his poster, “which is reminiscent of the work of Van Gogh” for the FFT. We have seen worse references…
2023-12-21 11:34:00
#poster..
