We don’t know if he really drinks beer live hundred yearsas one said old advertising slogan – you don’t joke with alcohol, but at the time it was often politically incorrect -, but certainly the sale of this drink, among the most widespread and ancient in the world, is good for broken of the Twentefourth in championship Dutch. As reported by Football Internationalthe club of Enschede closed the 2022-2023 budget in profit thanks to the proceeds from the beer trade: 10.5 million euros grossnet 6,5. A piece of news, also because the teams of Eredivisie they share the record in Europe with the Portuguese ones revenues produced by assignment of the players. Twente, who won the national title in 2010 and were relegated just five years ago after a season plagued by financial problems, have found, and indicated, a new source of income: the avenues of business in football, as we know, are endless.
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This unprecedented flow of proceeds, we imagine, will make not only the managers of the Enschede club rub their hands, but also the boss of the European footballwhich have long flaunted international brands among their sponsors beer. When it comes to money, everything is fine, from the sale of alcohol to the agencies of bettingonly to then act moralistic and pretend to be scandalized when it turns out that some player kills boredom with “bets”, or when some illustrious talent is admitted to clinic with a broken liver to detox after years of drunk.
To move forward, especially in the stadiums and in the realities of Northern Europe, beer is sold hands down: from the rivers of hops to those of money the passage is short. In England they call it the culture of fish and chips: beer it is implied. The day of the European final England-Italy a Wembleyon 11 July 2021, traveling the kilometer from the underground station to the London stadium was like walking on water: the bottom, already by mid-morning, a sticky carpet of hops. Before the match, there was an assault on the entrances to the main stands: after eight hours of flowing beer, the horde of hooligans was unleashed. It happened on end of the world in the sector reserved for the families of the home players. Someone waved at Rolex and jewelry. We were still in it was covidbut in Great Britain the management had been, so to speak, cheerful.
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The duo football-beer it has always been one of the highlights of Nordic football culture. It creates colour, for those who are satisfied with little. However, Twente’s financial statement makes us understand that this combination can be profitable euphoric also balance sheets. Where the player market does not reach, the hop market can reach. It’s the so-called piano B. The beer plan: if it then helps to further spread the culture of mushy livers, who cares. Next episode the business of recovery clinics?
In the photo, Dutch fans at the Enschede stadium
2023-11-28 14:15:29
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