As part of LVMH’s partnership with the Paris 2024 Olympic and Paralympic Games, the Berluti brand will dress French athletes during the opening ceremonies of the two events on July 26 and August 28, 2024.
Published on: 11/16/2023 – 11:22
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French elegance to dress the French teams. As part of LVMH’s partnership with the Paris 2024 Olympic and Paralympic Games, the Berluti brand will be responsible for the uniforms of the Blues during the opening ceremonies.
“Maison Berluti is pleased to confirm its commitment to the event and announces that it will dress, from head to toe, the official delegation of the French team during the opening ceremonies of the Olympic and Paralympic Games in Paris 2024 which will take place respectively on July 26 and August 28, 2024,” the brand announced Thursday November 16 in a press release.
The outfits will be revealed later as the opening ceremony of the 2024 Olympic Games approaches. The French brand, born in Paris in 1895 and best known for its shoes, will produce 1,300 outfits.
A design in partnership with the Olympic committees
“I am proud to lift the veil on the contribution of Berluti which has the ambition, alongside houses like Louis Vuitton or Dior, to combine elegance and performance during the opening ceremonies of the Paris 2024 Olympic and Paralympic Games” , declares Antoine Arnault, general manager of Berluti, quoted in the press release.
To design the outfits, Berluti works with the teams of Marie-Amélie Le Fur, president of the French Paralympic and Sports Committee, David Lappartient, president of the French National Olympic and Sports Committee, as well as those of Tony Estanguet, president of Paris 2024, specifies the brand.
Berluti is one of the 75 brands of the world’s number one luxury brand LVMH, which announced in July that it would become a premium partner of the Paris 2024 Olympic and Paralympic Games, thus joining the club of the biggest contributors such as the Orange, EDF, BPCE, Sanofi and Crossroads.
Among the other LVMH brands, the jeweler Chaumet will design the Olympic and Paralympic medals which will be produced by the Monnaie de Paris, the Moët Hennessy brands (champagnes, wines, cognacs, etc.) will be “hospitality partners” and therefore present in the VIP lounges and Sephora will be a partner of the Torch relay.
Louis Vuitton and Dior will later reveal their commitments.
With AFP
