With the common goal of promoting correct skin care, since healthy skin is synonymous with health, Rilastil – historic brand of the Italian group Ganassini Institutea leading manufacturer of skin care cosmetics – is pleased to announce a three-year partnership with the women’s football and basketball teams of FC Barcelona. By virtue of this collaboration, the dermatological brand becomes the Global Partner of these two groups of the Club and, exclusively, the “Official Partner for Skin Care and Sun Protection”.
Sometimes, as in this case, alliances arise naturally. Rilastilin its commitment to leading the future of dermatology, has decided to join the FC Barcelona, which is breaking new ground in women’s soccer and basketball. With the FC Barcelonathe values of sport merge with those of health to spread better habits and, through the players, overcoming, determination, the ability to break down barriers and make dreams come true are celebrated.
The agreement provides for the visibility of the corporate image of Rilastil in the context of the two teams it sponsors. On the one hand, as regards the women’s football team, the branding will be visible during the matches on the LED panels of the Stadio Johan Cruyffin the Sports City John Gamper; on the other, the women’s basketball team, the Barça CBS, will wear the logo on the front of the playing shirt. As part of the new partnership, Rilastil will develop many initiatives with players to help promote skin care. Furthermore, the agreement strengthens the positioning of women’s sport in the FC Barcelona as a magnet for brands. An interest that in this case goes beyond the football team – at the top of the European elite – and also reaches basketball thanks to Barça CBSa reference team in Catalan women’s basketball.
“We are two partners with a common vision of leadership. The women’s FC Barcelona leads the future of football and basketball, just as Rilastil leads the future of dermatology.” He declares Giuseppe GanassiniCEO of the group Ganassini Institute. “Players are not only the perfect models of this modernity, but they are also examples of the challenges that women in general have had to face and overcome. We are entering a new era guided by feminine values and by the women to whom we have dedicated our scientific research for over 50 years.”
“We are very happy to welcome Rilastil to the family of partners supporting the Club’s women’s sports program, which, once again, continues to break records in revenue and audience success.” He declares Juli Guiuvice president of the Marketing Area of FC Barcelona. “Rilastil is a reference brand in the field of dermatology whose values of rigor and innovation fit perfectly with our philosophy. This agreement once again underlines the commercial capacity of FC Barcelona’s women’s sport, which is constantly evolving and is one of the fundamental pillars for the Club.”
2023-11-27 16:37:15
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