For the first year, Lexus is Platinum Partner and Official Automotive Partner of the Nitto ATP Finals, which will be held at the Pala Alpitour in Turin from 12 to 19 November. As part of a global collaboration, signed last June with ATP Tour, Lexus consolidates its deep connection with the world of sport and tennis in particular.
With its integrated vision of sustainable mobility, which finds its maximum expression in the Lexus Electrified, Lexus is naturally linked to the ATP Tour, especially due to the circuit’s commitment to the fight against climate change and the promotion of excellence, innovation and passion.
Thus, Lexus arrives in Turin, with its Electrified Range – including the New RZ Full Electric and the “Luxury Mover” LM – which with its 43 cars will accompany players, members of the Teams and the organization and other guests during the Furthermore, inside the Pala Alpitour the brand will have its own exclusive lounge, while in the Fun Village it will be present both with an external exhibition dedicated to the new Premium compact SUV LBX – Lexus Breakthrough Crossover -, and with a stand where guests and spectators will be able to play and have fun with an interactive installation.
The partnership with the Nitto ATP Finals is part of a global activation with the world professional circuit, signed this June and which will see Lexus develop tournament partnerships in key markets, engaging key fans at a series of ATP Tour events as a official.
A bond, that between Lexus and Nitto ATP Finals, which tells a story of innovation, excellence, and shared values such as the search for emotions and unforgettable experiences. With an emphasis on “Lexus Electrified”, the brand’s sustainability vision, the partnership with Nitto ATP Finals celebrates the climate ambitions of the ATP Tour as part of ATP Serve and UN Sports for Climate Action, which includes an emissions target net zero by 2040.
“I am thrilled with this new collaboration, which once again confirms Lexus’ commitment to the world of sport and tennis. With ATP, we tell a story of performance, excellence and sustainability. Our human-centered approach finds an ideal field of expression here, at the Nitto ATP Finals, because tennis unites and brings to life unique emotions, key values of Lexus’ DNA and its Amazing Driving Experience.” Says Paolo Moroni, Director of Lexus Italia.
2023-11-10 14:36:00
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