FC Bayern: “It’s not a one-way street” – an urgent appeal to competitors

FC Bayern Munich “Solidarity principle for all”

FC Bayern’s urgent appeal to the rest of the league

Status: 12.11.2023 | Reading time: 4 minutes

FC Bayern is bursting with economic strength. This is outlined with relish by the bosses at the club’s general meeting. But they don’t want to see the potency of the industry leader jeopardized. That’s why a threat is made.

Thomas Tuchel hugged club patron Uli Hoeneß and then took a seat in the front row at FC Bayern’s annual general meeting. At the side of Honorary President Hoeneß on Sunday in Munich at his premiere at the members’ convention, the coach was also able to take a look at the trophy collection on stage, which was quite meager after FC Bayern Munich’s last single season.

In this season, in which championship and Champions League titles are still possible after the depressing cup exit, Hoeneß and Tuchel would like there to be a little more for record hunters Harry Kane and Co. “The feeling of waking up the next morning after a win cannot be beaten,” said Tuchel, who came into the hall as league leaders after the somewhat wild 4:2 (2:0) against 1. FC Heidenheim. “A good moment for the annual general meeting,” remarked the 50-year-old.

President Herbert Hainer viewed the victory as an “exclamation point”. “This clearly shows that we have big plans. Our goal for 2024 is clear: the twelfth German championship in a row,” said Hainer. “Let’s continue to make history together.” The chairman of the supervisory board addressed Tuchel with words of praise: It was right that he contradicted the experts after criticism. The fans of the 316,000 members present acknowledged this with applause.

Transfer like Kane’s not “new agenda”

Since Kane and colleagues traveled to their national teams, the injured Jamal Musiala and Matthijs de Ligt as well as the returnee Raphael Guerreiro sat in the front row on Sunday morning alongside the coach from Munich’s luxury squad. As does sports director Christoph Freund. Captain Manuel Neuer was not there. It’s hard to imagine how big the members would have cheered if goal machine Kane had triumphantly entered the Rudi Sedlmayer Hall on Sunday morning.

There was already huge applause when the 30-year-old’s goals were recorded on the video wall. Kane had also contributed a brace the day before in the win against Heidenheim, there are now 17 goals in the league, and in total the most expensive purchase in Bayern’s history comes to 21 goals this season after 16 competitive games. “A 100 million transfer like Kane’s is not the new agenda,” said Hainer.

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Bayern could afford it. The club announced record sales to its members for the past championship season on Sunday. This rose by 28 percent to 854.2 million euros. Group profit before taxes more than tripled in the 2022/23 financial year and rose from 17.1 million euros to 54.5 million euros, according to the club. The group’s annual surplus increased to 35.7 million euros, an increase of 23 million euros compared to the previous season.

Every child in the world should know FC Bayern, says Dreesen

“Everything we earn is invested in sport. For us, it’s always about sport first and foremost. Our claim remains: national and international top class. Our most important return is titles,” said the new CFO Michael Diederich, who highlighted the impressive equity capital of 536 million euros. “A beacon in the entire football world – there is no other European club with this level of equity,” said Diederich: “And I can tell you from my life as a banker that I hardly know of any companies of this size that have such a cushion. “

There was applause from Bayern’s honorary president Uli Hoeneß (3rd from left), coach Thomas Tuchel (4th from left), sports director Christoph Freund (5th from left) and offensive player Jamal Musiala

Source: dpa/Angelika Warmuth

However, club boss Jan-Christian Dreesen made an urgent appeal to the other clubs in the Bundesliga. “The principle of solidarity applies – for everyone! Everyone has to be ready to take new paths, because this is the only way the Bundesliga can remain internationally competitive,” he said. Solidarity should not be a one-way street. “We all have to work hard to significantly increase revenue from foreign marketing. The summer tours are only a small component, but I call on everyone, yes all clubs, to make themselves more visible. “Only BVB and FC Bayern Munich were on the road this summer break – that’s definitely not enough,” explained the 56-year-old.

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Bayern were traveling in Asia this summer, BVB in the USA. Dreesen pointed to the Premier League clubs. Several teams were on the move, led by Liverpool and Manchester City. The English top league earns ten times as much as the Bundesliga through foreign marketing. FC Bayern also suffers from this imbalance, said Dreesen. “In addition, we are competing on the transfer market with clubs where it feels like money is coming out of the socket.”

They don’t want to lose touch internationally. Dreesen said they are facing major challenges, including economic ones: “FC Bayern is not an island.” Dreesen was happy to highlight one of FC Bayern’s “unique selling points”. This is the only one of the top clubs in Europe that does not belong to a state, a company or a super-rich person, or is weighed down by a debt burden worth millions or even billions. “We are very, very proud of that. And it should stay that way in the future,” he said. Every child in the world should know FC Bayern.

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