This week, Formula 1 sets off in Las Vegas for one of the most anticipated Grand Prix of the year.
Business figures, marketing activations… discover below everything you shouldn’t miss this week!
F1 in Las Vegas, business figures
After 41 years of absence, F1 is back in “Sin City” (The City of Sin). With a track installed in the heart of the “Las Vegas Strip” and its hotels and casinos, the Fan Experience promises to be rather festive on site. Held at night on Saturday November 18 (10 p.m. locally – Sunday 7 a.m. in France), the race will offer a colorful postcard of Vegas to millions of viewers around the world.
Last year, the Daily Mail specified that this new Las Vegas Grand Prix could become the most lucrative for F1 with an amount estimated at a few 100 million pounds, around €117m per race paid to Liberty Media.
An investment which confirms the “sport spectacle” strategy of Las Vegas which is increasingly focused on the organization of sports competitions in order to diversify its tourist offer.
“This event will provide a spectacular experience for fans and generate lasting commercial benefits” clarified a few days ago Greg Maffei, President of Liberty Media. The local economy could benefit from more than a billion dollars from the race.
Concerning the ticketing offer, each day could accommodate more than 100,000 “general public” spectators. On the VIP side, the “Paddock Club” offer will be located on 3 floors above the garages with a roof top (8,000 VIPs).
Race event, this Las Vegas GP is obviously a opportunity for F1, the teams and the various partners to speak. Discover the main notable activations below!
The « shoey bars » of Bellagio
#LVGP night #1: ✅
???? #ShoeyBar is up and running at @Bellagio
????️ Racing with @williamsracing at @NYNYVegas
???? Hit up @MGMGrand
⛲ Unveiling of the Bellagio Fountain Club pic.twitter.com/UZ1AaT1c2i— MGM Rewards (@MGMRewards) November 18, 2023
There’s a ‘shoey bar’ at the Bellagio in Las Vegas that is selling $135 cocktails inside a leather racing shoe while F1 is in town ???????? pic.twitter.com/g1l1SfLII3
— ESPN F1 (@ESPNF1) November 17, 2023
Red Bull Racing x AlphaTauri: Hovercraft in the desert
For this hovercraft race, Red Bull is featuring Max Verstappen, Sergio Perez, Yuki Tsunoda and Daniel Ricciardo.
Mercedes AMG Petronas
Collaboration Sacai
IWC Watches
Got the Las Vegas look ???? pic.twitter.com/OVEbyagUlF
— Mercedes-AMG PETRONAS F1 Team (@MercedesAMGF1) November 16, 2023
Stepping into the unknown in the Nevada desert. An all-new track to master as @F1 returns to ‘Sin City’. ✨
Previewing the #LasVegasGP with George, Lewis and @PET_Motorsports. ????pic.twitter.com/tmzxIe9B5S
— Mercedes-AMG PETRONAS F1 Team (@MercedesAMGF1) November 15, 2023
Red Bull Racing
Blue Man Group
Pokerstars on the wheels of Red Bull
Netflix organise la « Netflix Cup »
This Tuesday, the streaming platform Netflix organized a golf tournament bringing together some F1 drivers and PGA Tour golfers at Wynn Golf Club. An event broadcast live on Netflix which claims a first for it in live sport.
This “Netflix Cup”, which you presented to us here, will have been an opportunity for the streaming platform to offer itself some great publicity. Hole 5 was notably dedicated to the series “The Squid Game” with the presence of masked characters and the famous doll. An event which also highlighted the new “Sphere” performance hall whose exterior dome is a giant video screen.
credit: @formuleo_ (X)
This is no ordinary round of golf… @F1 is in town after all! ????????️♂️#TheNetflixCup @Netflix pic.twitter.com/DOgr1NS0b1
— McLaren (@McLarenF1) November 15, 2023
this is a genuine question, for people that drive in Las Vegas does that sphere not distract you???? like I would be on the highway and staring at that sphere #thenetflixcup pic.twitter.com/8fIbElbqWR
— lex ????️ (@lexxiif1) November 15, 2023
You don’t get many views better than this ????#Alpine #LasVegasGP pic.twitter.com/KA3QEZmIr0
— BWT Alpine F1 Team (@AlpineF1Team) November 15, 2023
Alpine F1 unveils collection with Palace ahead of Las Vegas GP
Before the Las Vegas GP, the team launches the “Palace Kappa for Alpine” collection, and takes the opportunity to introduce a new “contemporary” design produced by Kappa.
“It was a first for Alpine to work on such a joint project, where fashion meets sports brands so perfectly. » declares Alpine’s vice president of sponsorship, partnerships and communications, David Gendry. “The creative process and discussions over the past few months have been incredible and it is with great pride that we unveil a unique edition of the A523, inspired by the desert that surrounds Las Vegas. »
Read here
AlphaTauri
Japanese hero Gundam arrives in F1 with AlphaTauri for the Las Vegas Grand Prix
Alpha Tauri has reached an agreement with Bandai Namco Entertainment America Inc. to associate the image of the Japanese hero Gundam with the team during the 2023 Las Vegas GP.
Throughout the week of the Las Vegas Grand Prix, the image of Gundam will be associated with AlphaTauri. We will therefore find decals of the robot on the headrests of the single-seaters of Yuki Tsunoda and Daniel Ricciardo. Please note that this partnership will remain active only for the Las Vegas GP.
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Haas F1
All on 20 ⚫️
Introducing K-Mag’s latest special helmet for the #LasVegasGP ???????? #HaasF1 pic.twitter.com/x3RrzzDRYf
— MoneyGram Haas F1 Team (@HaasF1Team) November 16, 2023
