Boca-Fluminense: A Historic Broadcast Breaks Records on Argentine Television

The broadcast of Boca-Fluminense set a record on Argentine television (Reuters)

Soccer is one of the great passions of Argentines. In this context, the exciting match between Boca Juniors and Fluminense, the Rio de Janeiro team played last Saturday in Brazil for the Copa Libertadores de América, became one of the most anticipated events of the year. Thousands of Argentines traveled to the neighboring country and took advantage of the weekend to watch the soccer final match live.

Thus, first the beaches of Rio and then the Maracaná stadium were flooded with light blue and white flags, with fans from all over the country. Although the monetary exchange is not favorable, the Argentines undertook the trip and, as they commented, some even went into large amounts of debt in order to support the blue and gold club.

Finally, the result was not what Boca fans expected, because they lost 2 to 1, but the passion of the Conmebol Libertadores was the most watched of the year, with 89.23% on and 31.80 rating points for the Telefe signal, something historic for these times when open television is no longer as large. To have a reference, El Trece with the projection of the film Sexy by Accident barely scratched 2 points, while the rest of the signals did not reach 1 point.

With stories and comments by Juan Pablo Varsky and Pablo Giralt, it became the most viewed thing so far this year. It was historic coverage, with eight and a half hours of transmission, from Rio de Janeiro and Buenos Aires so that all fans could follow the lead-up to and during the match.

Boca Juniors and Fluminense played the final of the Copa Libertadores at the Maracaná Stadium, in Rio de Janeiro (REUTERS/Ricardo Moraes)

The hours before the game were lived with great intensity and nervousness. And the broadcast managed to capture the attention of fans, with a share of 61.71% and a constant 10.47 rating points. At the end of the first half, the numbers were maintained, although the game was already set at 29 and was beginning to threaten the 30 barrier, something that finally happened at 6:19 p.m., when Boca was looking for a tie after Germán Cano will score the goal for the Tricolor. As the outcome approached, the rating thermometer continued to rise and reached 34.1 at 6:39 p.m. At that time, the result was tied thanks to the goal from Peruvian Luis Advíncula and everything seemed to be heading towards extra time.

In extra time, with the match at historic levels, Fluminense took advantage with John Kennedy’s goal and managed to maintain it until the end to win the first Copa Libertadores in its history. On the Telefe screen, the peak rating reached 36.4 and to find a comparable number you have to go back to the final of the World Cup in Qatar that won the Argentine National Team. On that occasion, the Public TV broadcast had an average of 38.4 rating points, with a peak of 40.9, as recorded by the Ibope meter. At the end of the match, despite the poor result for Boca, the rating remained at 19.74 points with a share of 73.52%.

It should be noted that in addition to the Telefe signal, the passion of the Conmebol Libertadores could be followed for free by streaming, through Pluto TV. Another alternative, through basic cable, was the Fox Sports signal, with Hernán de Lorenzi and Miguel Osovi. On the other hand, Mariano Closs and Diego Latorre were in charge of narrating the match on the Star+ platform. On social networks, with live reactions and the inevitable memes, typical of big events, record coverage was completed on Argentine television this year.

2023-11-06 17:49:00
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