By becoming a major partner of the Club de la Principality, the Monegasque fashion jewelry brand created in 2012 APM Monaco is joining forces with an institution recognized for its ability to promote the development of the brands with which it collaborates.
The Monegasque house, established in the four corners of the world, will be displayed on the front of the Rocher players’ jerseys, from Sunday during the match against Brest at the Stade Louis-II (kick-off 5:05 p.m.). This association will make it possible to share common values such as elegance, determination, dynamism and to promote the image of the Principality.
Various activations planned throughout the partnership, such as the creation of a special and unique collection, will allow both brands to get closer to the communities of each entity. Today, APM Monaco is a leader in the chic fashion jewelry market. AS Monaco is the Ligue 1 club benefiting from the best image in France (according to the latest LFP/IPSOS barometer, AS Monaco benefited, as in 2022, from the best image among the teams present in Ligue 1 Uber Eats) and benefits from ‘wide international exposure, supported by its large community of more than 24 million followers on social networks.
This major partnership between AS Monaco and APM Monaco was initiated by Ludovic Dumas’ XIX Sports Consulting agency.
Philippe Prette, CEO of APM Monaco : “As a Monegasque brand, we are extremely proud to support AS Monaco. This collaboration seemed obvious to me in order to highlight our Monegasque origins and our pride in contributing to the image of the principality. It’s a great professional and personal adventure. »
Thiago Scuro, General Director of AS Monaco : “We are delighted to welcome APM Monaco, symbol of Monegasque elegance, as the new main partner of the Club. This association between two brands sharing the same local roots and both showcases of the Principality internationally seemed obvious to us. We are impatient to begin this collaboration which once again demonstrates the attractiveness of the Club and the ability of AS Monaco to respond to different brand challenges. »
Ludovic Dumas, Founding President of XIX Sports Consulting : “We are extremely proud at XIX Sports Consulting to have been at the origin of this merger between these two iconic brands. Apart from the fact that this is an important partnership for APM Monaco and the club, it is above all the meeting between two Monegasque, international brands which share common values. By becoming the first jewelry brand to appear on the front of a football jersey, APM Monaco is shaking up the codes. We are convinced that this partnership will have an impact for the entire industry, and will lead new advertisers to carefully look at what sports partnerships can bring to their respective activities. This also demonstrates that the agency, just a few years after its creation, is today a reference in the sports marketing and sports business landscape in France and internationally.”
Note that Charles Leclerc, Monegasque Formula 1 driver for Scuderia Ferrari, has been the face of the APM Monaco brand since spring 2023.
