The details of the MSC Crociere sponsorship were illustrated at Casa Milan. As announced last July, the Company is in fact Principal Partner and Official Sleeve Partner of the Rossoneri for the football season, placing its logo on the sleeve of the shirt worn by the men’s First Team – which will be involved in national competitions as well as in the Champions League – from Women’s First Team and Primavera teams.
In particular, the project relating to the communication campaign was presented which will be released in the next few weeks on the social channels of MSC Crociere and AC Milan and which involves the creation of some animations in the form of cartoons starring the footballers Rafael Leão, Yunus Musah and Tommaso Pobega. In the cartoon the players, after some athletic gestures on the pitch, are projected into real life on board the MSC World Europa, the flagship of MSC Crociere, one of the most environmentally friendly ships in the world.
On this occasion, MSC Cruises also announced the opening of the “Lighthouse”, a temporary store in the center of Milan, which will have the lighthouse as its main theme and will offer an MSC holiday experience including interactive light games, virtual reality and installations immersive. It will also be possible to purchase t-shirts, sweatshirts, hats, backpacks and other products with the MSC Cruises brand, perfect as Christmas gifts.
Inside the temporary store, which will be located between Corso Como and Piazza Gae Aulenti and will be open to the public from 15 December to 15 January, there will be a replica of the lighthouse on Ocean Cay, the island in the Bahamas that was transformed by MSC Cruises from an abandoned industrial site to a marine reserve where nature is thriving again and the coral reef has started to grow again. The opening of the temporary store will be anticipated by a teaser campaign that will lead to dreams of all those who find themselves walking through the streets of Milan.
Maikel Oettle, Chief Commercial Officer of AC Milan: “It was a pleasure to host the friends of MSC Crociere this morning at Casa Milan. Our two companies recognize the importance of integrating economic success with social responsibility, making sustainability a key element in their respective business models. We are really proud as a Club of this collaboration and of having welcomed MSC Crociere on the sleeve of our shirts during our competitions, a symbol of a solid relationship that we are sure can lead to the achievement of ambitious goals.”
Leonardo Massa, Managing Director of MSC Crociere declared: “MSC Crociere intends to strengthen its presence in Milan and the partnership with AC Milan, which began ten years ago and which allows two leading companies in their respective sectors to create entertainment experiences for many guests and fans. The strength of our collaboration lies in the successes achieved by our two companies over the years and in the constant search for perfection, which can be found in the experience of a journey on board MSC Cruises ships or in the plays of the greats champions who make up the Rossoneri team. Together we want to write an even more ambitious future, full of successes and satisfactions for our passengers and fans.”
2023-11-24 08:37:00
#Milan #players #comics #MSC #Crociere
